Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
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In ad tech, disintermediation is heating up
Thursday, June 2, 2022
The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … June 02, 2022 The disintermediation inherent in the world of ad
Tactical guide to capturing cookieless opportunities now
Wednesday, June 1, 2022
When Google extended its deadline for third-party cookie deprecation to 2023, some marketers took the extension as an invitation to continue with business as usual, while others opted to use the time
'A shift we're participating in': Reflections on the quarter with PubMatic CEO Rajeev Goel
Wednesday, June 1, 2022
Being an ad tech CEO is a tough gig in normal times, let alone a period of upheaval. June 01, 2022 Anticipation is growing among media buyers and advertisers as they await the details of Netflix's
Virtual event: How retailers are leveraging shifting shopper behaviors
Tuesday, May 31, 2022
In the past two years, a “great reshuffling” of shoppers has occurred. Consumers are using new channels and exhibiting new behaviors and habits that brands need to be aware of and address through
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Friday, May 27, 2022
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. May 27, 2022 Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-
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Tuesday, March 11, 2025
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Here's a surefire way to fall behind your competition: Declare SEO as dead and stop optimizing your content. Sure, the strategies that worked five years ago may not work today, but businesses that
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