Social Media Examiner - 9 common Facebook ad mistakes...

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In today’s edition:

Since Apple rolled out its App Tracking Transparency framework, Facebook ad reports have become slower and less reliable. Marketers everywhere have begun to panic

But don’t worry.

That’s why it’s essential not to rely solely on Facebook ad reports. Fortunately, you have four options for improving accuracy and validating results:

• UTM parameters: Adding data to landing page URLs allows you to track campaign activity in your web analytics tool. You can build UTM parameters at the ad level in Ads Manager.

• Events Manager: Create up to eight conversion events to use as optimization events in your campaigns. Prioritize them to ensure that you track high-priority events correctly.

• First-party data: Compare the results you see in Ads Manager to the data in your eCommerce platform or web analytics tool to validate your ad reports.

• Conversions API: Establish a more direct connection between Ads Manager and your website or CRM. Installing the Conversions API can optimize ad delivery and lead to more reliable results.

To learn 8 more ways you can optimize outcomes for your ad campaigns, read the full article.

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