Podnews - Podcast rankers: are they accurate?

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In Sounds Profitable this week with Podsights, Tom Webster discusses the three different podcast rankers out there: and whether the calculation of total audience from them is accurate.
Talking of which, Podtrac published its latest podcast rankers. iHeartRadio is still #1 network, though the company doesn’t measure SXM Media. The Daily is still #1 podcast. There is no change in the top 5 of either ranker.
Spotify is taking a number of podcast hosts and producers to the Cannes Lions Festival later this month.

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Tascam has released the Mixcast 4 Podcast Station, a product that will inevitably be compared to the RØDECaster Pro II.
Quartz look at the past, present and future of podcasting.
Gumball has signed Almost Adulting with Violet Benson to its roster.

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Kara Swisher is to leave The New York Times and return to Vox Media, and will host a new interview show there.
In Podjobs today, Acast is hiring for a Managing Director for Acast UK and Ireland.

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At the Paris Radio Show this week was a session discussing how to finance a podcast. One panelist suggests monetisation happens after four years of producing the show.
Podcast growth strategist Jeremy Enns posts a Twitter thread about how to use the right marketing tactics for your podcast.

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