‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty

The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done.
June 09, 2022

The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done. Read more below.

Additional coverage:

Other things to know about
  • Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
  • Businesses worldwide are pivoting their strategies in response to consumer indication that privacy and transparency are top needs in the customer experience. Sponsored by OneTrust.
  • Brands are using contextually-delivered ads to serve consumers ads that align with the content of the articles they are reading. Sponsored by Seedtag.

Top Stories
The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done.

howdy!
The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.

By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. .

Advertisement

howdy!
In recent years, brands and agencies have worked to address employee stress and burnout by offering more paid time off, subscriptions to services like Headspace or Calm and direct conversations with employees about mental health. Now some brands are also directly addressing mental health in marketing initiatives, encouraging customers to seek out help or take time for themselves to address their mental health needs.

Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams.

howdy!
In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.

Advertisement

A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements.

howdy!
Here is a comprehensive overview of what makes each of the ID providers unique and what types of clients they are best suited.

howdy!
Time’s events business is expected to bring in at least $10 million in revenue for the first time this year, and projected to grow around 20 to 30% in 2023.

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

New guide: Tactics for streamlining creative teamwork

Wednesday, June 8, 2022

On average, marketing teams use 33 different tools to facilitate project communication and collaboration. The inefficiencies and frustrations this creates can lead to burnout, attrition and difficulty

Gaming and esports companies' cheery earnings reports belie the industry's profitability challenges

Wednesday, June 8, 2022

As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies. June 08, 2022 As esports companies explore further afield, esports itself is a

Apple's iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected

Tuesday, June 7, 2022

Apple's WWDC announcements fall short of earlier fears that Private Relay will become a default feature June 07, 2022 The kick-off date for Apple's Worldwide Developer Conference has been one

Digiday Technology Awards: Categories announced

Monday, June 6, 2022

The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. This year, we

Key questions Meta's ads team must answer as it enters a new era

Monday, June 6, 2022

The exit of COO Sheryl Sandberg underlines questions over brands' role in the metaverse — and exactly how it will be measured. June 06, 2022 The exit of Meta's chief operating officer Sheryl

You Might Also Like

‘We found the thing that gives us joy’: Microchild on the microverse, music, and shared language

Wednesday, March 12, 2025

The wife and husband pair of Shannon Sengebau McManus and Jonathan Camacho Glaser are souls behind the band Microchild. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🦅 Reminder: Masterclass with Jesse Pujji

Tuesday, March 11, 2025

At 1:00 PM Eastern Time (US and Canada) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

[Webinar tomorrow] Canadian? How to Grow Your Amazon FBA Business as a Canuck

Tuesday, March 11, 2025

Hey Reader, Are you a Canadian? No? Well, you should never skip a single line on an EcomCrew email but this is one exception and you can continue with your day. Yes? Then congratulations on hitting the

The state of ad serving for brands and agencies

Tuesday, March 11, 2025

How ad-serving technology is changing and unlocking new opportunities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

♟️ OpenAI's smart chess move!

Tuesday, March 11, 2025

Guess who's sweating? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

March Madness is here: Tap into the hype with these marketing plays

Tuesday, March 11, 2025

And more insights to drive smarter social strategies and ROI ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

ET: March 11th 2025

Tuesday, March 11, 2025

Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Gruns (trends) Chart Gruns is a DTC startup

If SEO is dead…

Tuesday, March 11, 2025

Here's a surefire way to fall behind your competition: Declare SEO as dead and stop optimizing your content. Sure, the strategies that worked five years ago may not work today, but businesses that

Niche = $$$

Tuesday, March 11, 2025

Why Your Tiny Newsletter Could Be an Advertiser's Dream ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Founder Institute targets first VC fund

Tuesday, March 11, 2025

Startups join the M&A big leagues; Hinge Health files for IPO; stablecoin surges with regulation in play; VC-backed IPOs give up post-election gains Read online | Don't want to receive these