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‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty

The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done.
June 09, 2022

The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done. Read more below.

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  • Businesses worldwide are pivoting their strategies in response to consumer indication that privacy and transparency are top needs in the customer experience. Sponsored by OneTrust.
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Top Stories
The received wisdom is that advertisers spend their way through a downturn. But that’s easier said than done.

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The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.

By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. .

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In recent years, brands and agencies have worked to address employee stress and burnout by offering more paid time off, subscriptions to services like Headspace or Calm and direct conversations with employees about mental health. Now some brands are also directly addressing mental health in marketing initiatives, encouraging customers to seek out help or take time for themselves to address their mental health needs.

Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams.

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In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers in an effort to accumulate more first-party data that can boost their advertising businesses.

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A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements.

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Here is a comprehensive overview of what makes each of the ID providers unique and what types of clients they are best suited.

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Time’s events business is expected to bring in at least $10 million in revenue for the first time this year, and projected to grow around 20 to 30% in 2023.

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Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.
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