Gaming and esports companies' cheery earnings reports belie the industry's profitability challenges
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Apple's iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected
Tuesday, June 7, 2022
Apple's WWDC announcements fall short of earlier fears that Private Relay will become a default feature June 07, 2022 The kick-off date for Apple's Worldwide Developer Conference has been one
Digiday Technology Awards: Categories announced
Monday, June 6, 2022
The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. This year, we
Key questions Meta's ads team must answer as it enters a new era
Monday, June 6, 2022
The exit of COO Sheryl Sandberg underlines questions over brands' role in the metaverse — and exactly how it will be measured. June 06, 2022 The exit of Meta's chief operating officer Sheryl
Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
Saturday, June 4, 2022
Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. June 03, 2022 Havas Media Group
In ad tech, disintermediation is heating up
Thursday, June 2, 2022
The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … June 02, 2022 The disintermediation inherent in the world of ad
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Tuesday, March 11, 2025
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Tuesday, March 11, 2025
Here's a surefire way to fall behind your competition: Declare SEO as dead and stop optimizing your content. Sure, the strategies that worked five years ago may not work today, but businesses that
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Tuesday, March 11, 2025
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