Gaming and esports companies' cheery earnings reports belie the industry's profitability challenges

As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies.
June 08, 2022

As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies. Read more.

Additional coverage:

  • As TikTok gains traction with users, jewelry brand Studs is looking to leverage the platform to boost brand awareness.
  • This week’s Digiday+ Future of TV Briefing looks at how measurement costs could complicate TV networks' and advertisers' efforts to shift to a multiple currency era.
  • Refinery29's vertical for Black readers will host its first in-person ticketed event In Atlanta, coinciding with Juneteenth.
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  • By using contextual targeting to run ads that complement a user’s browsing experience and interests, brands are persuading consumers to click. Sponsored by Seedtag.
  • Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. Sponsored by IRIS.TV and 4D.

Top Stories
Ivy Liu
As esports companies explore further afield, esports itself is a rapidly shrinking element of their business strategies.

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As TikTok gains traction with users, jewelry brand Studs is looking to leverage the platform to boost brand awareness.

Ttesting privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email.

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This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks’ and advertisers’ efforts to shift to a multiple currency era.

Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns.

howdy!
Refinery29’s vertical for Black readers will host its first in-person ticketed event In Atlanta, coinciding with Juneteenth.

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Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams.

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Apple’s WWDC announcements fall short of earlier fears that Private Relay will become a default feature

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If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever.

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast.
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Apple's iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected

Tuesday, June 7, 2022

Apple's WWDC announcements fall short of earlier fears that Private Relay will become a default feature June 07, 2022 The kick-off date for Apple's Worldwide Developer Conference has been one

Digiday Technology Awards: Categories announced

Monday, June 6, 2022

The Digiday Technology Awards are your chance to gain valuable recognition as the best in tech and join an exclusive list of past winners that includes Adobe, Salesforce, Twitch and more. This year, we

Key questions Meta's ads team must answer as it enters a new era

Monday, June 6, 2022

The exit of COO Sheryl Sandberg underlines questions over brands' role in the metaverse — and exactly how it will be measured. June 06, 2022 The exit of Meta's chief operating officer Sheryl

Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability

Saturday, June 4, 2022

Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. June 03, 2022 Havas Media Group

In ad tech, disintermediation is heating up

Thursday, June 2, 2022

The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … June 02, 2022 The disintermediation inherent in the world of ad

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