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9 June, 2022

Litmus Talks

Data Hygiene: Your Key to Powerful & Personalized Emails

The key to success is consistency, and the same principle applies to data hygiene. Clean data—and maintaining consistency—can power more email personalization, more meaningful email engagement, and more ROI.

But to reap those benefits on the regular, data hygiene has to be part of your email marketing routine.

Klayvio and Simon Data are sharing simple but critical data hygiene best practices that make all the hard work you pour into email even more effective. Join us on June 23rd!

Martyn Lee (he/him/his)
Marketing Manager at Kickdynamic

Pop Quiz:
Interactive content increases the click-to-open rate by...

52%
73%
79%

Scroll to the bottom for the answer.

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What would you do for a click?

Hey, y’all, I’m Martyn!

Weekday Martyn loves all things personalization and is part of the Content Marketing Team at Litmus. Weekend Martyn loves Madonna, true crime, country music, and chilling with my puppy.

Want to join the Litmus family? We're hiring across the entire company, including our marketing team! Check out some of our available roles.

The answer is B. Interactive email content increases the click-to-open by 73%, according to Martech Advisor.

6 of the biggest email trends, new insights on Mail Privacy Protection, and more

Data Hygiene: Your Key to Powerful & Personalized Emails

These are a few of my favorite links

What would you do for a click?

Hey, y’all, I’m Martyn!

Older messages

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