16 tips to write persuasive copy like Apple:

I have a degree in marketing.

But college completely failed in teaching me digital marketing.

So I spent over 500+ hours studying it.

Then, I distilled what I learned into 10 frameworks.

But unlike college, these won’t cost you $100K.

Here they are for free:

It's just me, on stage on Paris, talking about how buying B2B software is just like buying a toilet.

WAT

Instagram has a new rival.

And it’s not TikTok.

(A thread)

It feel like we’re at the end of the single-channel era.

Just running Facebook ads. Just running an SMS campaign. Just running a TV commercial.

You now have to be much more creative with how you bring new consumers into your brand, and even retain them.

Publishing your content does NOT equal marketing your content.

Publishing isn’t even part of the marketing process, it’s part of the content creation process.

You spent all that time making a great piece of content, don’t forget to put in equal effort to market it.

Startup tip:

Seek advice from people one or two steps ahead of you.

Billionaires aren't going to teach you a ton about your current stage.

Came here to look for Bilbo Baggins

Are you feeling out of your comfort zone?

Good...

That's where growth happens.

First legit vacation in 5+ years after starting Growth Plays. Not too shabby, should probably do this more often.

Been sick of the gun violence in my city, so I got with these guys & some girls too and we ran through the frankford part of the city for 5 miles chanting 2 things.

"Miles up, Guns Down"
&
"Don't shoot, protect the youth"