If you find yourself at the edge of a career transition...

Here's the career advice that took me 10 years to learn:

Creators are the next billionaires.

The creators who have an audience & understand the power of solving their problems with brands are going to be the next big brands of CPG.

Thank you @Shopify for bringing us all together for a private offsite to share ideas, learn, & build.

social media managers

the best social media analytics tool right now?

Your product isn't better because it's new. It's better because it delivers value for a buyer's business that the other solutions can't. "Newness" in itself isn't valuable.

What's good about the recession is that maybe we'll finally start to celebrate startups making money instead of raising money.

Our team has visibility into over $350,000,000 in Facebook & TikTok ad spend.

And everything got a bit harder after iOS 14

But the brands who are crushing it right now have 1 thing in common:

Pages with at least one exact match anchor had at least five times more traffic than pages without.

⁦@CyrusShepard⁩ zyppy.com/seo/internal-l…

The software affiliate model:

1: Pick a software you love & become an affiliate

2: Use it, master it, build your story w/it. Be your own case study

3: Teach others how to get results via free content on blog and/or YT

4: Build a list helping them get more results.

5: Repeat

I don’t know who needs to hear this but copywriting is simply handling objections in logical order.

Stop overcomplicating it.

Four things every employee at Growth Plays can expense 100% of:

1) @flowdotclub subscription
2) @rize_io subscription
3) @TTTSEOCommunity membership
4) @tomcritchlow courses

Top Gun: Maverick really is that good. All the sentimental callbacks to the original film somehow work perfectly.

And the emotional center that ties it all together? Val Kilmer.

"But what does the company do?"

@BrianCLong (CEO of @attentivemobile) has some great advice on how to communicate that on the website.