Mailbrew Marketing Weekly - Marketing Weekly #78

Sunday June, 2022

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Blogs

Better Marketing - Medium

How to get people to open and read your emails.

Daniela ZamudioJun 3

A Monster List of 101 Guest Posting Publications and Sites

Pawan KumarJun 2

How to Sell Your Small Website for an Expensive Price on a Flippa Auction

Kirsty KendallJun 2

Japan Hated Salmon Sushi — Until This Brilliant Campaign Changed Everything

Philip S. NaudusJun 2

Turning Customer’s “No” Into “Yes, Man!”

Gil MaheshJun 2

Copyblogger

How to Write Headlines That Work

Brian ClarkJun 2

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention.

The post How to Write Headlines That Work appeared first on Copyblogger.

Copyhackers

How to hire a conversion copywriter in 2022 (insider info)

Jessica NoelJun 3

Ready to hire a conversion copywriter in 2022? Here's how to make the process go smooth and find the perfect conversion copywriter for you.

The post How to hire a conversion copywriter in 2022 (insider info) appeared first on Copywriting for startups and marketers.

Buffer Resources

Our 2022 Diversity, Equity and Inclusion Report

Katie GilmurJun 2

In this post we share how we collected our DEI data, used it to identify focus areas, and formulated a roadmap to support our goals, ensuring DEI is a foundational component of our company strategy.

SEO Blog by Ahrefs

Content Outlines: How to Write Better Content Faster

Bill WidmerJun 3

Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article. I’ve personally outlined thousands of articles over the last 10…

Newsletters

First 1000

🧑🏻‍🚀 Fast

Ali AbouelattaMay 31

A postmortem on the rise and fall of the 1-click checkout solution.

Carnage Issues

Sites On Lock 🔒

Victoria KellyJun 2

This week's Carnage was all about locking down your website. See how in the recap.

The post Sites On Lock 🔒 appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] How to Come Up With Endless Unconventional Ideas

https:Louis GrenierMay 31

All you need is to ask yourself and your customers one simple question.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

The Adventures Of The World's Greatest Negotiator

ducttape.libsyn.comJun 2

In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books of Tough Jews, Monsters, Sweet and Low.He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a …

Ecommerce Marketing School with Ben Jabbawy

Expert Advice On Getting Started With Influencer Marketing #463

share.transistor.fmPrivyJun 3

Try Privy for FREE today
Create your free Masterclass Plus account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out our book, The Ecommerce Marketing Handbook
Get …

The Copyblogger Podcast

Concrete Steps For Overcoming Fear Of Failure As A Writer

Copyblogger Media LLCJun 1

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a break from marketing and business in order to talk about the ins and outs of story-telling, fear of failure, and how to put yourself out there.

Cool Stuff Mentioned In The Show

Tim’s …

Marketing Over Coffee Marketing Podcast

This Title Crafted by A Human

John Wall and Christopher PennJun 2

In this Marketing Over Coffee: In this episode learn about AI Generated Copy, GA4 for Marketers, Digital Ad Antitrust and more! Direct Link to File Brought to you by our sponsors:Terminus and Zapier Bill Slawski recently passed away, you may know him from SEO by the Sea – Danny Goodwin …

3 Clips | Dissecting Great Podcasts

Update and an Audience Re-Air

3clips.castos.com3 Clips Podcast by CastosMay 30

No, this is not a new 3 Clips episode. Since we’re taking a break from producing new episodes, we wanted to share another Castos Original, ‘Audience’.

This episode was produced by Stuart Barefoot and features podcast producer Marcus dePaula, a former live audio engineer who spent years touring with national …

r/marketing

Apple does NOT care about your privacy… they’re actually mining all your behavioral data, purchase history, and phone usage. The iOS 14.5 update was a strategic move to hurt Facebook’s value as a marketing platform. Device-side data is more useful than search history (which Apple also tracks)…

207

Apple does NOT care about your privacy… they pretend to care, but they’re actually mining all your behavioral data, purchase history, and phone usage. The iOS 14.5 update was a strategic move to hurt Facebook’s value as a marketing platform.

Facebook is at least encrypted, whereas Apple is tracking you …

Why is it cool for someone to drive a $60k pick up truck to work but snobbish to drive a $60k Mercedes or BMW? (Is pick up truck marketing the greatest of all time?)

159

128

9 quick fire tips to instantly improve your email marketing

I write a lot of long form content so I thought I’d switch it up with some quickfire tips. If you’re experienced with email marketing you will probably already be aware of all this. This post is more so for those who are relatively new to email marketing and want …

Marketing - Latest - Google News

The Rapidly Expanding Cannabis Industry Needs To Get Its Marketing Act Together, A New Report Finds - Forbes

ForbesJune 4

Doja Cat, Taco Bell, and the Mexican pizza marketing unicorn - Fast Company

Fast CompanyJune 4

Jayanta Jenkins Exits As Head Of Content Marketing For Disney Branded Television & Nat Geo Content - Deadline

DeadlineJune 3

Devolver Digital Marketing Countdown to Marketing - Official Announcement Trailer - IGN

IGNJune 3

Accenture CMO on the 'Song' rebrand, its metaverse approach and B2B creativity - AdAge.com

AdAge.comJune 3

Daniel Defense caters product ads to young, impressionable consumers - Savannah Morning News

Savannah Morning NewsJune 2

Top 5 best metaverse activations ranked: June 2, 2022 - AdAge.com

AdAge.comJune 2

9 Years Ago, a Simple Marketing Decision Helped Slack Become a $27 Billion Company - Inc.

Inc.June 1

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep'

social.techcrunch.com

Ahrefs has been crawling and storing data about the web for 12 years to provide its customers with its core product: an SEO toolset.

Rumor: Apple To Announce New Search Engine Next Week

www.seroundtable.com

Robert Scoble posted a bunch of items around what to expect from the Apple WWDC (aka World Wide Developer Conference) that is happening Monday, June …

SparkToro's Mission, Vision, and Values: BELUX - SparkToro

sparktoro.com

Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate ideals …

You Don’t Need a Buyer Persona. You Need Multiple Audience Personas. - SparkToro

sparktoro.com

I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, …

Uno

www.uno.app

Uno is making the internet easier to use, starting with security.

The Science Is Clear: Gun Control Saves Lives

www.scientificamerican.com

By enacting simple laws that make guns safer and harder to get, we can prevent killings like the ones in Uvalde and Buffalo

Marketers

Amanda Natividad @amandanat

A letter to my younger self...

10 things I wish I knew 10 years ago:

882

162Jun 04 · 8:19 AM

Katelyn Bourgoin ⚡️ @KateBour

Psychology is the most important subject marketers should learn

321

42Jun 02 · 7:07 AM

Daniel Murray @Dmurr68

I researched hundreds of Oglivy's (the father of advertising) advertisements.

Here are 5 of his best (and what you can learn from him):

294

65Jun 01 · 5:46 AM

Andrea Bosoni @theandreboso

There’s an epidemic of landing pages focusing so much on the benefits that you don’t understand what’s the product.

327

29Jun 02 · 3:19 AM

Rand Fishkin @randfish

I guess we're all just "pretending to work?"

Internal Tech Emails @TechEmails

Elon Musk on remote work

May 31, 2022

300

31Jun 01 · 8:18 AM

Taylor Lagace @TaylorLagace

Our strategy for this future DTC Powerhouse

Decreased their Net CPA by 50%
Increased New Customer Revenue by 772%
And allowed us to profitably scale ad spend by 586%

Steal this now:

281

49Jun 03 · 5:37 PM

Alex Garcia 🔍 @alexgarcia_atx

I love to see that LeBron is a billionaire.

But, I'm more impressed with his I Promise School.

Because after basketball, this will continue to change not only kids' lives but also their parents' lives.

Here are all the benefits:

283

41Jun 02 · 9:11 AM

Matt Navarra @MattNavarra

✨ TikTok has launched a NEW Trends Discovery tool 📈

A new tool to discover the hottest hashtags, sounds, creators, and videos on TikTok

268

52Jun 03 · 2:34 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Rule:

Always put the reader first.

Instead of saying: “Our new blades are 35% sharper”.

Say: “Shave your face easier with our new, sharper razors”

Frame the copy around the reader, not the product.

256

40Jun 04 · 2:45 PM

Matthew Kobach @mkobach

It’s wild to think how many different versions of your life you could have lived.

What if you moved to that new city?
What if you approached that guy/girl?
What if you applied for that job?

Seemingly minor decisions completely alter the course of your life.

182

15Jun 02 · 11:48 AM

Nik Sharma @mrsharma

Don’t use your ads to sell.

Use your ads to educate and let it become their decision to buy.

170

14Jun 01 · 6:20 AM

Aleyda Solis 🇺🇦 @aleyda

. @ahrefs search engine is here:
yep.com 👀

TechCrunch @TechCrunch

SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep' tcrn.ch/3NX9g4t by @Haje

106

32Jun 03 · 3:26 PM

Tim Soulo 🇺🇦 @timsoulo

Just to avoid misunderstanding..

This is not an "official launch" of the search engine we've promised to build a while ago.

This is merely a "progress report" to show that we're serious about this goal.

Yep is still in very-very-very-very-very early Beta.

We'll get there ;)

TechCrunch @TechCrunch

SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep' tcrn.ch/3NX9g4t by @Haje

114

14Jun 03 · 5:45 PM

Blake Emal @heyblake

Skills to learn in your 20s:

- Sales
- Persuasion
- Copywriting
- Process building
- People management
- Digital communication

What else?

120

6Jun 04 · 5:30 AM

Kevin_Indig @Kevin_Indig

Google Updates have become a Rorschach test: everyone sees in them what they want to see.

113

11Jun 01 · 8:18 AM

Ross Simmonds @TheCoolestCool

We recently worked with a client and helped them 10x the traffic to their blog.

How ?

Instead of just creating new content each month we created a distribution engine for amplifying what they had.

Don’t ignore the power of distribution.

Create once. Distribute forever.

103

10Jun 03 · 1:03 AM

Jimmy Daly @jimmy_daly

today is @superpathco's 2nd bday 🎉

the fact that it still exists makes it an outlier. the fact that I still love doing it makes it a real outlier.

thanks to so many people for their help to date.

onward 🚀

103

1Jun 01 · 1:03 PM

hiten.eth @hnshah

time is of the essence

5Jun 02 · 12:19 PM

Jeremy Moser @jmoserr

Want to retire early? Start investing in assets that build your wealth.

But most advice is repetitive: Real estate. Crypto. Stock. Stop buying $5 coffees...

Here is a unique asset you can invest in today to start building life-changing wealth:

12Jun 02 · 8:15 AM

Lenny Rachitsky @lennysan

Thankful to @eladgil for fostering community in the Bay Area

1Jun 02 · 9:16 PM

Talia Wolf @TaliaGw

Conversion optimization isn't about changing random page elements. It's about solving people's problems.

5Jun 02 · 11:21 AM

Miles Beckler @milesbeckler

Burnout = I've been working on the wrong things for way too long.

5Jun 04 · 2:48 PM

Corey Haines 💡 @coreyhainesco

This is a long shot but anyone have a .com or .io they’re willing to sell to a friend?

9Jun 03 · 4:35 PM

Pe:p Laja 🇺🇦 @peeplaja

It might be a heretic idea to some, but...

I think product marketing should own the website AND thus the website conversion rate.

They own the product story, positioning, messaging, and also strategy (as an extension of the CEO). So it just makes sense.

3Jun 01 · 8:12 AM

#MarketingTwitter

Megan Taylor | Copywriter and Agency Owner @Meganljtaylor

There is never a shortage of leads, you just need to find them. #digitalmarketing #contentmarketing #marketingtips #marketingtwitter

0Jun 05 · 5:25 AM

Megan Taylor | Copywriter and Agency Owner @Meganljtaylor

YouTube thumbnails need to capture the attention of your target audience. Do this by including exciting elements that are related to the video. #digitalmarketing #contentmarketing #marketingtips #marketingtwitter

1Jun 05 · 4:39 AM

Anatolii Ulitovskyi @UlAnatolii

#marketing #DigitalMarketing #SEO #contentmarketing #marketingtwitter #socialmediamarketing #content #strategy #management #planning #businesstips #marketingtips #follow

1Jun 05 · 4:06 AM

Erick Lantigua | The Marketing Papi @marketingpapi

Underrated marketing hack: creating controversy

(Maybe this will create some controversy 🤭)

#marketing #marketingtwitter

1Jun 05 · 4:00 AM

Megan Taylor | Copywriter and Agency Owner @Meganljtaylor

Uploading the second episode of the Megan Taylor Creative Podcast up to YouTube for tomorrow. Listen to the first episode here youtube.com/watch?v=EiahhA… #digitalmarketing #contentmarketing #marketingtwitter #marketingtips

1Jun 05 · 3:49 AM

The Vegan Choice Awards @vegan_awards

NEW BLOG ALERT - HOW TO PROMOTE YOUR VEGAN PRODUCT

veganchoiceawards.com/post/wondering…

#marketingtwitter #businessinsider #vegans

0Jun 05 · 3:21 AM

Megan Taylor | Copywriter and Agency Owner @Meganljtaylor

Don't be intimidated by approaching a marketing agency. They are there to help you. #digitalmarketing #contentmarketing #marketingtips #marketingtwitter

1Jun 05 · 3:17 AM

Kulturerbe Koblenz @KulturerbeKo

the #train #station in #Koblenz is the linchpin for #tourist #Marketing and #city #marketingtwitter

0Jun 05 · 3:00 AM

Megan Taylor | Copywriter and Agency Owner @Meganljtaylor

'Failures' and setbacks are just part of being an entrepreneur. The most successful entrepreneurs overcome them. #digitailmarketing #contentmarketing #marketingtips #marketingtwitter

0Jun 05 · 2:24 AM

Rok Hladnik @rokhladnik

Last week I have asked #MarketingTwitter for help. I needed suggestions for the best email marketing course.

My team and I decided we are going to try @ecomchasedimond Ecommerce Email Marketing Course chasedimond.podia.com

We will keep you posted on how it goes! 🙏🚀

0Jun 05 · 1:44 AM