Mailbrew Marketing Weekly - Marketing Weekly #78

How to get people to open and read your emails. • A Monster List of 101 Guest Posting Publications and Sites • How to Sell Your Small Website for an Expensive Price on a Flippa Auction • Japan Hated Salmon Sushi — Until This Brilliant Campaign Changed Everything • Turning Customer’s “No” Into “Yes, Man!” • How to Write Headlines That Work • How to hire a conversion copywriter in 2022 (insider info) • Our 2022 Diversity, Equity and Inclusion Report • Content Outlines: How to Write Better Content Faster • You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
5
Sunday June, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

How to Write Headlines That Work
Brian ClarkJun 2

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention.

The post How to Write Headlines That Work appeared first on Copyblogger.

How to hire a conversion copywriter in 2022 (insider info)
Jessica NoelJun 3

Ready to hire a conversion copywriter in 2022? Here's how to make the process go smooth and find the perfect conversion copywriter for you.

The post How to hire a conversion copywriter in 2022 (insider info) appeared first on Copywriting for startups and marketers.

Our 2022 Diversity, Equity and Inclusion Report
Katie GilmurJun 2
In this post we share how we collected our DEI data, used it to identify focus areas, and formulated a roadmap to support our goals, ensuring DEI is a foundational component of our company strategy.
Content Outlines: How to Write Better Content Faster
Bill WidmerJun 3
Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article. I’ve personally outlined thousands of articles over the last 10
Read more ›
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
Amanda NatividadJun 3
I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My quibbles? There’s a misguided focus on demographics, arbitrarily chosen stock photos, and cutesy alliterative names. Your customer’s gender rarely has anything …
7 Account-Based Marketing Examples and Lessons
Josh KrissansenJun 2

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp.  These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, …


Newsletters

🧑🏻‍🚀 Fast
Ali AbouelattaMay 31
A postmortem on the rise and fall of the 1-click checkout solution.
Sites On Lock 🔒
Victoria KellyJun 2

This week's Carnage was all about locking down your website. See how in the recap.

The post Sites On Lock 🔒 appeared first on Carney.


Podcasts

[BEST OF] How to Come Up With Endless Unconventional Ideas
https:Louis GrenierMay 31

All you need is to ask yourself and your customers one simple question.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

The Adventures Of The World's Greatest Negotiator
In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books of Tough Jews, Monsters, Sweet and Low.He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a …
Concrete Steps For Overcoming Fear Of Failure As A Writer
Copyblogger Media LLCJun 1

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take a break from marketing and business in order to talk about the ins and outs of story-telling, fear of failure, and how to put yourself out there.

Cool Stuff Mentioned In The Show

This Title Crafted by A Human
John Wall and Christopher PennJun 2

In this Marketing Over Coffee: In this episode learn about AI Generated Copy, GA4 for Marketers, Digital Ad Antitrust and more! Direct Link to File Brought to you by our sponsors:Terminus and Zapier Bill Slawski recently passed away, you may know him from SEO by the Sea – Danny Goodwin …

Update and an Audience Re-Air
3clips.castos.com3 Clips Podcast by CastosMay 30

No, this is not a new 3 Clips episode. Since we’re taking a break from producing new episodes, we wanted to share another Castos Original, ‘Audience’.

This episode was produced by Stuart Barefoot and features podcast producer Marcus dePaula, a former live audio engineer who spent years touring with national …


Apple does NOT care about your privacy… they’re actually mining all your behavioral data, purchase history, and phone usage. The iOS 14.5 update was a strategic move to hurt Facebook’s value as a marketing platform. Device-side data is more useful than search history (which Apple also tracks)…

Apple does NOT care about your privacy… they pretend to care, but they’re actually mining all your behavioral data, purchase history, and phone usage. The iOS 14.5 update was a strategic move to hurt Facebook’s value as a marketing platform.

Facebook is at least encrypted, whereas Apple is tracking you …

9 quick fire tips to instantly improve your email marketing

I write a lot of long form content so I thought I’d switch it up with some quickfire tips. If you’re experienced with email marketing you will probably already be aware of all this. This post is more so for those who are relatively new to email marketing and want …



Marketing Jobs on the Swipe Files Job Board →


Twitter

amandanat
Amanda Natividad @amandanat

A letter to my younger self...

10 things I wish I knew 10 years ago:

162Jun 04 · 8:19 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Psychology is the most important subject marketers should learn

42Jun 02 · 7:07 AM
Dmurr68
Daniel Murray @Dmurr68

I researched hundreds of Oglivy's (the father of advertising) advertisements.

Here are 5 of his best (and what you can learn from him):

65Jun 01 · 5:46 AM
theandreboso
Andrea Bosoni @theandreboso

There’s an epidemic of landing pages focusing so much on the benefits that you don’t understand what’s the product.

29Jun 02 · 3:19 AM
randfish
Rand Fishkin @randfish

I guess we're all just "pretending to work?"

TechEmails
Internal Tech Emails @TechEmails

Elon Musk on remote work

May 31, 2022

31Jun 01 · 8:18 AM
TaylorLagace
Taylor Lagace @TaylorLagace

Our strategy for this future DTC Powerhouse

Decreased their Net CPA by 50%
Increased New Customer Revenue by 772%
And allowed us to profitably scale ad spend by 586%

Steal this now:

49Jun 03 · 5:37 PM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

I love to see that LeBron is a billionaire.

But, I'm more impressed with his I Promise School.

Because after basketball, this will continue to change not only kids' lives but also their parents' lives.

Here are all the benefits:

41Jun 02 · 9:11 AM
MattNavarra
Matt Navarra @MattNavarra

✨ TikTok has launched a NEW Trends Discovery tool 📈

A new tool to discover the hottest hashtags, sounds, creators, and videos on TikTok

52Jun 03 · 2:34 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Rule:

Always put the reader first.

Instead of saying: “Our new blades are 35% sharper”.

Say: “Shave your face easier with our new, sharper razors”

Frame the copy around the reader, not the product.

40Jun 04 · 2:45 PM
mkobach
Matthew Kobach @mkobach

It’s wild to think how many different versions of your life you could have lived.

What if you moved to that new city?
What if you approached that guy/girl?
What if you applied for that job?

Seemingly minor decisions completely alter the course of your life.

15Jun 02 · 11:48 AM
mrsharma
Nik Sharma @mrsharma

Don’t use your ads to sell.

Use your ads to educate and let it become their decision to buy.

14Jun 01 · 6:20 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

. @ahrefs search engine is here:
yep.com 👀

TechCrunch
TechCrunch @TechCrunch

SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep' tcrn.ch/3NX9g4t by @Haje

32Jun 03 · 3:26 PM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Just to avoid misunderstanding..

This is not an "official launch" of the search engine we've promised to build a while ago.

This is merely a "progress report" to show that we're serious about this goal.

Yep is still in very-very-very-very-very early Beta.

We'll get there ;)

TechCrunch
TechCrunch @TechCrunch

SEO tool Ahrefs invests $60M in building creator-friendly search engine, 'Yep' tcrn.ch/3NX9g4t by @Haje

14Jun 03 · 5:45 PM
heyblake
Blake Emal @heyblake

Skills to learn in your 20s:

- Sales
- Persuasion
- Copywriting
- Process building
- People management
- Digital communication

What else?

6Jun 04 · 5:30 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Google Updates have become a Rorschach test: everyone sees in them what they want to see.

11Jun 01 · 8:18 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

We recently worked with a client and helped them 10x the traffic to their blog.

How ?

Instead of just creating new content each month we created a distribution engine for amplifying what they had.

Don’t ignore the power of distribution.

Create once. Distribute forever.

10Jun 03 · 1:03 AM
jimmy_daly
Jimmy Daly @jimmy_daly

today is @superpathco's 2nd bday 🎉

the fact that it still exists makes it an outlier. the fact that I still love doing it makes it a real outlier.

thanks to so many people for their help to date.

onward 🚀

1Jun 01 · 1:03 PM
jmoserr
Jeremy Moser @jmoserr

Want to retire early? Start investing in assets that build your wealth.

But most advice is repetitive: Real estate. Crypto. Stock. Stop buying $5 coffees...

Here is a unique asset you can invest in today to start building life-changing wealth:

12Jun 02 · 8:15 AM
lennysan
Lenny Rachitsky @lennysan

Thankful to @eladgil for fostering community in the Bay Area

1Jun 02 · 9:16 PM
TaliaGw
Talia Wolf @TaliaGw

Conversion optimization isn't about changing random page elements. It's about solving people's problems.

5Jun 02 · 11:21 AM
milesbeckler
Miles Beckler @milesbeckler

Burnout = I've been working on the wrong things for way too long.

5Jun 04 · 2:48 PM
coreyhainesco
Corey Haines 💡 @coreyhainesco

This is a long shot but anyone have a .com or .io they’re willing to sell to a friend?

9Jun 03 · 4:35 PM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

It might be a heretic idea to some, but...

I think product marketing should own the website AND thus the website conversion rate.

They own the product story, positioning, messaging, and also strategy (as an extension of the CEO). So it just makes sense.

3Jun 01 · 8:12 AM

Thanks for reading!

Have a great week. 🤓


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Older messages

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Friday, July 1, 2022

Recognize that every person who has shown up in your life arrived to help you become the person you are today. July 01, 2022 | Read Online "Notes" of An Elder Recognize that every person who

Web Stuff + Weenies 🌭

Friday, July 1, 2022

Fire up the grills, the strategies, and join the conversation in this week's recap! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Friday, July 1, 2022

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Before Talking To Prospects, Read Those

Friday, July 1, 2022

Handy principles to keep in mind. Pragmatic Consulting Club Pragmatic Consulting Club Before Talking To Prospects, Read Those By Danilo Kreimer – 01 Jul 2022 – View online → Here's a personal list

Jul 1: Weekend Edition #53

Friday, July 1, 2022

OpenBet price cut, Nevada May, Macau June, offshore crackdown call, sector watch - tokens +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Royal Family spending reaches new record

Friday, July 1, 2022

.... and British Gen Z fintech app reaches $500m valuation View this email in your browser 1st July 2022 Bite-sized business news from the UK and beyond Good morning Can you believe it, we're

Potato milk, $700k/yr EDM courses, and how to write an ad!

Friday, July 1, 2022

Have you visited Trends this week? Trends Have you visited Trends this week? If you haven't, you're missing out on: A comprehensive guide to how one Trends member built an EDM music production

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Friday, July 1, 2022

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+90% from demo to paid (study)

Friday, July 1, 2022

Today's hack +90% from demo to paid (study) Customer.io ran an A/B test. 2 days after signup, half of them were offered via email to get on a call to help them get started with using the product.

Wikipedia wants to rein in Big Tech freeloaders

Friday, July 1, 2022

Also in today's edition: Layoffs (still) abound; Sexual wellness bandwagon has a new entrant; Indian companies zero in on Russia; Are sports rights due for a crash? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌