Mailbrew Marketing Weekly - Marketing Weekly #76

Sunday May, 2022

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Blogs

Better Marketing - Medium

How To Audit Your Instagram Account In 5 minutes By Yourself?

Nishant ModiMay 20

The Best Way to Plan OKRs

Emma Brown, KeepSolidMay 20

My 7 Most Miserable Facebook Ad Mistakes Building A $9000/Month Side Business

Jano le RouxMay 20

What is a Lead Magnet? (Plus 12 Easy Examples)

Jonathan MilliganMay 20

These 7 techniques have helped every business owner grow their leads on Instagram

Subhash DasMay 20

Copyblogger

How to Overcome Writer’s Block with Neuroscience

Kelton ReidMay 19

When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately...

The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.

Copyhackers

Improve conversion rates in emails with these 3 techniques

Anna SaraynaMay 18

If you want to improve conversion rates in your emails, here are 3 science-based sales techniques you can try.

The post Improve conversion rates in emails with these 3 techniques appeared first on Copywriting for startups and marketers.

Buffer Resources

Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Tamilore OladipoMay 19

Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. Here's how you can avoid it as you grow your social media management career.

SEO Blog by Ahrefs

Branded Search vs. Non-Branded Search: What’s the Difference?

Mateusz MakosiewiczMay 20

In other words, what about attracting people who are exactly searching for your business? Naturally, you can optimize your website for these kinds of queries too. In this guide, I’ll explain how to do that. We’ll cover the following:…

Newsletters

Carnage Issues

Duck, Duck, Post! 🦆

Victoria KellyMay 19

This week's recap is all about social posts, pages, and (somehow) ducks.

The post Duck, Duck, Post! 🦆 appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] How to Blow Shit Up And Make a Difference

https:Louis GrenierMay 17

Cindy Gallop calls herself "The Michael Bay of Business" because she "blows shit up." Enough said?

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

How To Build Great Leadership Teams

ducttape.libsyn.comMay 19

In this episode of the Duct Tape Marketing Podcast, I interview Jack McGuinness. Jack is a management consultant with over 35 years of experience. After serving with the U.S. Army’s 10th Mountain Division, he helped build a successful boutique management consulting firm where he served as COO for …

Ecommerce Marketing School with Ben Jabbawy

Make More Money By Sending These 4 Types Of Emails Consistently #454

share.transistor.fmPrivyMay 20

Try Privy for FREE today
Follow Ben on Twitter
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out our book, The Ecommerce Marketing Handbook
Get your free …

The Copyblogger Podcast

(Real) Strategies For Paid Communities

Copyblogger Media LLCMay 18

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about upcoming changes to the CopyBlogger paid community, how Tim decided on those changes, and the lessons you can apply to your own paid products. They dive into business structure, the psychology of money, …

Marketing Over Coffee Marketing Podcast

The Good Customer is Always Right

John Wall and Christopher PennMay 19

In this Marketing Over Coffee: In this episode learn about Leveling up Twitter Chat, Culture of Trust, Quantum Machine Learning and more! Direct Link to File Brought to you by our sponsors:Terminus and Wix Twitter Deal on Hold Is Culture of Trust the answer to The Great Resignation? 7:56 Terminus …

r/marketing

Company laid off 95% of their marketing department

167

140

My employer just laid off 95% of the marketing department (including yours truly) under the belief that sales can accomplish the same thing as marketing.

Everyone from email and website to social marketing are all gone.

So if there are any job openings, let me know.

A heartfelt thank you to this sub Reddit

128

A few days I posted about a sudden layoff that happened to, the response was so supportive that I was in shock.

Went from the lowest point that I have been in years, to getting almost 10 interview requests in the last few days. A large in the real of …

21+ Effective Marketing Resources You Need!

115

Hey I’m Jaskaran, Author of The Social Juice. I curate weekly marketing updates and resources for my subscribers. Here are 21+ resources I found in last few weeks!

Starting with Books

This is Marketing by Seth Godin ( Voted by 137+ Redditors)
Cashvertising By Drew Eric Whiteman ( 15 Tweets …

Marketing - Latest - Google News

Stinky Marketing: Chinese Feminine Hygiene Brand Fuyanjie Stirs Controversy with “Dark and Smelly” Ad - What's on Weibo

What's on WeiboMay 21

Outside Inc. Lays Off 15% of Staff as It Transitions to Digital - Adweek

AdweekMay 21

Mister Smith Entertainment Taps Emma Mason as Head of Marketing and Publicity - Variety

VarietyMay 20

How Data Is Reshaping The SEO & Digital Marketer's Landscape - Search Engine Journal

Search Engine JournalMay 20

Leanplum acquired by CleverTap as retention marketing platforms consolidate - TechCrunch

TechCrunchMay 20

Lawsuit: Jack Nicklaus breached deal worth $145M for his golf design services, marketing - 10TV

10TVMay 19

New bipartisan bill would force Google to break up its ad business - CNBC

CNBCMay 19

'A lot of these brands need a reality check': Confessions of a PR agency founder on agency 'jumpers' and tense client-agency relationships - Digiday

DigidayMay 18

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam - SparkToro

sparktoro.com

TL;DR - From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e.

Free resources

getuplift.co

Grab a free copy of all our free resources: Worksheets, checklists and guides that help you increase conversions and sales

PageSpeed Compare for Easy Page Speed Benchmarking

pagespeed.compare

Compare performance metrics of your pages against each other or your competitors using Google PageSpeed Insights.

SEO pioneer and expert Bill Slawski passes away

searchengineland.com

Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.

Apple’s hidden Voice Isolation setting makes video and audio calls sound better

www.theverge.com

Turn this on everywhere you can, ASAP.

Twitter is testing a new 'Liked by Author' label for tweets

social.techcrunch.com

Twitter is testing a new “Liked by Author” label that appears when the creator of a tweet likes your reply. A reporter on the TechCrunch …

Taylor Lagace @TaylorLagace

Our strategy scaled Animalhouse Fitness from 0 to $14,525,749 with Facebook Ads in 18 months.

This put them in the top 1% FASTEST growing stores on Shopify.

Here’s how to run ads without ever losing money — with ANY creative:

892

172May 20 · 4:57 PM

Aleyda Solis 🇺🇦 @aleyda

A free tool that I use every time I do a technical SEO audit: PageSpeed Compare pagespeed.compare - The easiest way to get in *bulk* Core Web Vitals lab & field metrics along with opportunities. Great to assess your top URLs and benchmark with competitors' pages 👌 Use it!

537

158May 19 · 8:58 AM

Andrea Bosoni @theandreboso

Once you learn marketing you’ll never look at a website the same way again.

404

35May 20 · 8:02 AM

Daniel Murray @Dmurr68

Name a marketing tool/software that you couldn't live without?

I'll start: @canva

404

30May 20 · 9:18 AM

Amanda Natividad @amandanat

what job do you think you’d be great at despite having no experience?

392

21May 18 · 9:21 AM

Tim Soulo 🇺🇦 @timsoulo

Here's how to find THOUSANDS of relevant blogs for guest posting in under 60 seconds:

1. Open @ahrefs Content Explorer
2. Search for your keyword in page Titles
3. Filter by website's search traffic & DR
4. One page per domain + Exclude homepages & subdomains

And done! 😎

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54May 17 · 8:59 PM

Jay Acunzo @jayacunzo

I don’t understand how people with kids get anything done.

(It’s me. I’m people with kids.)

270

11May 18 · 6:32 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Simplified:

1. Make them read the headline (curiosity)
2. Make them interested (story)
3. Make them read the body (objection handling)
4. Make them believe you (proof)
5. Make them click (buttons)

Simple, not easy.

220

43May 18 · 3:40 PM

Rand Fishkin @randfish

A number of reporters have reached out to @sparktoro asking about the "Joe Biden fake followers" story. So, much as we'd like to get back to work on our actual business...

A brief thread on that front.

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62May 18 · 9:44 AM

Lenny Rachitsky @lennysan

If your product has a dark mode, what % of usage is in dark vs. light mode?

(helping a founder decide whether or not to add a dark mode)

231

16May 21 · 7:46 PM

Kevin_Indig @Kevin_Indig

Sad day. RIP, @bill_slawski 🙏🏻. One of the greats.

187

9May 19 · 6:25 PM

Marketing Examples @GoodMarketingHQ

“Do something. If it works, do more of it. If it doesn't, do something else.” — Franklin D. Roosevelt

166

20May 19 · 2:59 AM

Nik Sharma @mrsharma

Spent the last 4 days on the road & feeling grateful going back to NYC.

• Onboarded a @hooxco employee
• Met w/ our manufacturer & 3PL
• Caught up with @saradietschy
• Bought a co on @microacquire
• Launched a pod w/ @moizali

Let’s see what can happen in the next 4 days 🤔

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3May 18 · 3:05 PM

Ross Simmonds @TheCoolestCool

Pro Tip: Create a culture where it’s okay to have a bad idea, if your marketing team is scared to share an idea because they’ll be judged — it’s a horrible scenario.

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20May 19 · 11:57 AM

Matthew Kobach @mkobach

An underrated skill for working at a start-up that I don’t see mentioned too often: The ability to make quick decisions.

Especially if the decision is reversible or relatively trivial.

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14May 21 · 1:43 AM

Matt Navarra @MattNavarra

The most followed verified journalists on Twitter 🔥
1. @maddow
2. @andersoncooper
3. @RajatSharmaLive

121

14May 18 · 11:07 AM

Katelyn Bourgoin ⚡️ @KateBour

People waste so much time hunting for growth hacks and silver bullets

Imagine if they invested the same effort in actually learning from buyers?

Insights = 🚀🚀🚀

121

9May 17 · 5:43 PM

Alex Garcia 🔍 @alexgarcia_atx

Copywriting tip: Contrast to compliment.

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10May 19 · 3:37 PM

Blake Emal @heyblake

People don’t hate marketing.

And they don’t hate sales.

They just hate false claims.

12May 19 · 7:56 PM

April Dunford @aprildunford

Business is going so good, my accountant invited me to their golf tournament. Simultaneously happy and also wtf.

0May 18 · 4:41 PM

Corey Haines 💡 @coreyhainesco

Who are the best dev shops that build MVPs for early startups?

8May 20 · 7:33 PM

Joel Klettke @JoelKlettke

This has been a long time coming:

At Case Study Buddy, we truly believe that if you want to maximize your ROI from every case study, telling that story in one way, in one place, won't cut it.

Which is why we're all in on our mission to being able to produce it all for you.

16May 18 · 11:10 AM

JH Scherck @JHTScherck

There's a huge focus on building a "personal brand" -- but if selling services, I'd opt for a strong professional network instead. Truly hellish leads come from Twitter, the best leads (with short sales cycles) come from the peers of existing customers.

0May 18 · 4:53 PM

#MarketingTwitter

Axel Davis 📈 @ProductiveWins

Humans have an attention span of 8 seconds; shorter than that of a goldfish

Strategic, as well as creative marketing, is the need

#marketingtwitter

Max Haining 💯 @HainingMax

It's easier than ever to build your MVP as an entrepreneur.

It's harder than ever to distribute it and cut through the noise.

That's why you gotta learn marketing my friends.

0May 22 · 4:30 AM

Engineering Solutions @energyengineer9

big data applications in #foodservice #media #tourism #healthcareIT #commerce #Management #DisasterAadi #agriculture #education #marketingtwitter #CloudComputing #communication #Industry40 #aviation
#bigdata bit.ly/3KNK66n

0May 22 · 3:58 AM

Digital Marketer @SabujKundu10

Am professional Digital Marketer. I have skill on any business worldwide promotion.

#DigitalMarketingServices #digitalmarketingtips #digitalmarketer #SEO #SocialMedia #socialmediamarketing #marketing #business #digitalartwork #twitter #marketingtwitter #tweet

4May 22 · 3:29 AM

Artificial intelligence and deep learning @deeplea57985530

0May 22 · 3:24 AM

Donata @donashop85

🌸Kode 6938*
🌸Size 27x15cm
🌸Bahan Doff
🌸✔️2 Tali
🌸🌸( Sleting Logo)
🌸*IDR 225.000*

‼️Box Motif + 20rb‼️

#marketingdigital
#marketingtwitter
#onlineshop
#ElonMusk
#Elongate

1May 22 · 2:05 AM

MaurMediaAgency | Digital Marketing Agency Toronto @MaurMediaAgency

How to tell compelling stories for your business - youtu.be/em0c3AVDVh8

#storytelling #smallbusinessmarketing #marketingtwitter

0May 22 · 2:01 AM

Abhijeet Iyengar @IyengarAbhijeet

My dream startup is Warren Buffet as investor, Steve Jobs as Chief Marketing Officer, Elon Musk as the CEO and Ratan Tata sir as the Chairman.
And hope he doesn’t copy, you know who “he” is. #startup #Investment #marketingtwitter

0May 22 · 12:35 AM

PROVEE💎RBXS Elite💎 @Pro5_samurai

PULI offers a play to earn games where you play, stake and hold NFTs in your wallet. It's that easy as your token remains intact!
#Puli #pulitoken

👉pulitoken.net

#cryptocurrency
#marketingtwitter #NFTCommunity

8May 22 · 12:12 AM

Ultimaxx Ceramics @UltimaxxC

The very finest degreaser on the planet .
#energy #Marketing #marketingtwitter #business #MotoGP #wsbk #bsb

0May 21 · 11:29 PM

PPCexpo @getppcexpo

#Blogpost ▶️ Closed-Loop Reporting: 7 Reasons Why it is the Best Fit for your #PPC Team

#GoogleAds #PayPerClick #PPCchat #MarketingTwitter

Learn in Detail 👇
bit.ly/3wgNans

0May 21 · 10:48 PM

Randy Hlavac @RandyHlavac

One of the “revelations” in my #contentmarketing class is the importance of NOT creating #content but #marketingtwitter & #marketing it on other #socialmedia It is central to your #audience #amplifying your #content

Orbit Media Studios @orbiteers

You already put so much time and energy into creating content, now let's get the most out of it.

Here's a huge list (76 to be exact) of content promotion tactics. 📣

orbitmedia.com/blog/content-p…

0May 21 · 10:17 PM