Mailbrew Marketing Weekly - Marketing Weekly #75

Sunday May, 2022

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Blogs

Better Marketing - Medium

How to write an SEO friendly post: a starter guide

Camilla MarandoMay 13

7 Lucrative Storytelling Principles That Helped Me 10x My Marketing

Jano le RouxMay 13

The Aggregated, Curated Best List of Best Copywriting Books Ever

Boyd BlackwoodMay 12

What’s The Earning Potential Of Starting A YouTube Channel

Bryan DijkhuizenMay 12

Help! I’ve Lost Track Of My Email Lists

BurkMay 12

Copyblogger

What Is Writer’s Block?

Stefanie FlaxmanMay 12

If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog...

The post What Is Writer’s Block? appeared first on Copyblogger.

Copyhackers

Newsletter copywriting 101: useful tips to get you started

Anna SaraynaMay 11

Get the essential newsletter copywriting tips you need to grow an engaged audience primed to buy your offer. Examples included!

The post Newsletter copywriting 101: useful tips to get you started appeared first on Copywriting for startups and marketers.

Buffer Resources

Ask Buffer: Should You Be Using AI for Content Creation?

Tamilore OladipoMay 12

Wondering if you should be using AI-generated content in your marketing? We break down the different perspectives in this article.

SEO Blog by Ahrefs

17 Lead Magnet Examples + Tips on Topics & Traffic Sources

Mateusz MakosiewiczMay 13

Here are 17 ideas that can help you convert visitors into leads. I’ll also cover tips on finding topics for your “magnets” and some ideas that’ll attract visitors to them. So feel free to get the full scoop or jump…

Newsletters

First 1000

📬 Linkedin: Gamifying Status

Ali AbouelattaMay 10

Delivering single player value for a network-effect based business.

Carnage Issues

Content to the Face

Victoria KellyMay 12

This week's recap is about the sights and sounds (maybe even smells) of branding.

The post Content to the Face appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] How to Break Through The Clutter by Doing LESS (Not More)

https:Louis GrenierMay 10

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives).

This is far from being the truth. Here's why.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the …

Duct Tape Marketing

Using Personalization Data To Reshape Your Customer Experience

ducttapemarketing.comMay 12

In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and is wrapping up a new book on personalized marketing.

Links to Resources:

RightMessage
Createandsell.co — Sign up for weekly, in-depth email marketing advice …

Ecommerce Marketing School with Ben Jabbawy

Brand Builders: How Does Your Brand Make People Feel? Part 2 (with Dear Brightly CEO) #449

share.transistor.fmPrivyMay 13

Try Privy for FREE today
Listen to Part 1 here
Follow Brooke on Twitter
Check out Dear Brightly
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out …

The Copyblogger Podcast

The 10k Formula: How Growth Tools is Helping Entrepreneurs Reach the Milestone

Copyblogger Media LLCMay 12

In this week's episode, I sit down with Will DeShazo from Growth Tools.

We talk about how he has been able to help scale the Growth Tools business, and why their process is the perfect solution for any entreprenuer who has a goal making $10,000 a month.

--- Send in …

Marketing Over Coffee Marketing Podcast

Now With More Bad Advice Ranting!

John Wall and Christopher PennMay 12

In this Marketing Over Coffee: In this episode learn about The Future of Twitter, 360 Cameras, Bad Advice and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Marketers split Elon Musk buying Twitter You can now remove Google results that contain personal info 7:45 Terminus …

r/marketing

Here’s What Happened on social Media last week ( Marketer’s Edition )

285

Tiktok Launched it’s first Ad Product “Tiktok Pulse” to share Pure Revenue with Creators. (Like YouTube).
Instagram Announced New Feed design with Photos and Videos in a single Tiktok-like feed with 9:16 Photos and Videos.
Pinterest Secretly launched a Video Streaming App for Video Creators.
LinkedIn Updates Algorithm to downgrade …

Anyone else seeing CRAZY interview processes out there?

Sorry if this isn't the appropriate forum, but I gotta do a sanity check here and get a pulse for what others are dealing with and if this is common nowdays...

Interviewing with a T1ish tech company (think just under FAANG) and the process has been beyond insane. As of …

What tasks have given you the highest ROI in your marketing role?

Marketing - Latest - Google News

What Sprite's viral TikTok challenge could teach other brands - AdAge.com

AdAge.comMay 13

To boost early-stage growth, adopt a jobs-to-be-done approach to marketing - TechCrunch

TechCrunchMay 13

Snap Inc. names W+K vet Colleen DeCourcy chief creative officer - AdAge.com

AdAge.comMay 12

Eight BP Shipping product tankers floated for sale in tonnage-hungry market - TradeWinds

TradeWindsMay 12

Dior unwraps first WhatsApp campaign with brand ambassador Jisoo - Marketing Interactive

Marketing InteractiveMay 12

Apple Head of Film Marketing Strategy JP Richards Resigns (EXCLUSIVE) - Variety

VarietyMay 11

TV antenna marketing gets ever more sleazy - TechHive

TechHiveMay 11

Announcing Zoho Marketing Plus: The Unified Marketing Platform for Marketing Teams - Zoho

ZohoMay 10

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Distilled | SearchLove Philadelphia Conference

www.distilled.net

Get inspired by the most advanced thinkers in online marketing. Our Philadelphia conference covers topics including search, content, paid promotions, data and PR.

Army of seed-firing drones will plant 100 million trees by 2024

www.euronews.com

Meet the company using drones to combat biodiversity loss.

instagr.am

Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

Google Search Console to release new video page indexing report

searchengineland.com

Soon you will be able to better debug your video indexing issues with Google Search Console.

Get Ready for a Decade of Uranus Jokes

wired.trib.al

In an influential report that comes out once a decade, researchers propose a space mission to Uranus and a lander to Saturn’s moon, Enceladus.

Here's what NFTs look like on Instagram

www.engadget.com

Meta has shared more details of how NFTs will work on Instagram, with Facebook coming soon..

Marketers

Aleyda Solis 🇺🇦 @aleyda

This year Spain representation to #Eurovision is just 🔥😱🤯 @ChanelTerrero deserves to win 👏 Vote for her tomorrow in the final if you can! 🙌

#Chanelazo is coming 💪

Jesús Gallent @JesusGallent

Este año el #Eurovision llevamos esta auténtica barbaridad, se nota el trabajo de @ChanelTerrero y que por fin @eurovision_tve se lo ha tomado en serio.

No sé si habrá #chanelazo pero es para estar orgullosísimos.

1.7k

287May 13 · 1:36 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Design Secrets that have helped us do nearly $150M in revenue for our clients.

Haven't shared these with anyone before and they're from my team of designers.

Want these design tips for FREE?

Like & retweet this post

& I'll DM you the link

(You MUST be following me)

614

437May 11 · 9:18 AM

Amanda Natividad @amandanat

Do you have a "user manual" for yourself?

It's a guide for your colleagues on how to work with you. It can include:

• how to reach you in case of emergency
• your preferred communication channels
• your work philosophy
• how you like to give/receive feedback

What else?

596

47May 11 · 11:44 AM

Ross Simmonds @TheCoolestCool

I’m not big on awards but being named Top 50 CEO with my mom in the room will go down as a special memory.

Shout out to the team and fam. ❤️

545

6May 13 · 4:21 AM

Matthew Kobach @mkobach

Who’s writing the best marketing newsletters?

414

44May 12 · 2:14 PM

Katelyn Bourgoin ⚡️ @KateBour

You know social proof drives sales

But if you think you can slap a few testimonials or logos on your website and call it a day... you’re missing out

12 crafty ways to use social proof from the pros:

371

64May 12 · 11:53 AM

Alex Garcia 🔍 @alexgarcia_atx

Drop your startup below.

I’m going to pick one and write a case study on how I’d grow it next Thursday.

302

21May 13 · 6:14 AM

Andrea Bosoni @theandreboso

It turns out there's a lot of people copying my tweets 🤡

316

3May 12 · 2:57 AM

Nik Sharma @mrsharma

On average, 40% of the money raised by digitally-native CPG brands goes to Google & Meta, for customer acquisition.

From that, your credit card company takes ~3%, & usually with no benefits in exchange.

Here's advice from a few $10M/year+ CPG founders on how to spend better 👇

247

33May 12 · 9:56 AM

Miles Beckler @milesbeckler

P.U.S.H:

Publish
Until
Something
Happens

198

39May 11 · 12:33 PM

Matt Navarra @MattNavarra

Snapchat’s ‘Crying’ lens effect has been used 1.3 BILLION times since its launch last week socialmediatoday.com/news/snapchats…

150

31May 12 · 6:39 AM

Lenny Rachitsky @lennysan

Noticing that 9/10 of jobs now being posted to my job board are remote *only*. 100% are remote friendly.

When I launched the board a year ago, the number was closer to 50%.

156

9May 12 · 2:05 PM

Taylor Lagace @TaylorLagace

TikTok Influencer marketing is on FIRE right now!

The algorithm makes distribution easy.

But the TikTok Creator Marketplace is what makes the process truly simple from start to finish.

Here’s 3 steps to success for brands on the TikTok Creator Marketplace.

138

26May 13 · 5:48 PM

Rand Fishkin @randfish

A) This is heartbreaking
B) It's ludicrous that anyone thinks the Ds have Senate control. Obviously, they don't. Not even on issues more than 70% of Americans support.

Sahil Kapur @sahilkapur

NEWS: 49-51, Senate fails to advance the Women's Health Protection Act, which would enshrine legal abortion nationwide, ahead of the SCOTUS ruling.

Democratic Sen. Joe Manchin, the last senator to vote, sided with all 50 Republicans to block debate.

nbcnews.com/news/senate-vo…

134

28May 11 · 10:19 PM

Marketing Examples @GoodMarketingHQ

7 ways to build your “founder brand”

125

19May 13 · 6:57 AM

hiten.eth @hnshah

Surround yourself with people who want the best for you.

111

20May 12 · 10:37 PM

Daniel Murray @Dmurr68

Your mental health is more important than any job.

110

20May 12 · 7:52 AM

April Dunford @aprildunford

Positioning changes with the maturity of the company. Early stage startups can keep their positioning fairly loose, and the more traction you have, the more you can tighten it up. I think about it a bit like this - 1/

106

9May 13 · 6:36 AM

Pe:p Laja 🇺🇦 @peeplaja

How to be relevant with ads.

6May 14 · 6:36 AM

Blake Emal @heyblake

Productivity 201:

Plan your day the night before.

Know your major to-dos.

Know your smaller tasks.

Map it out on your calendar.

Never enter a new day with a blank slate.

11May 13 · 6:53 AM

Kevin_Indig @Kevin_Indig

On my way to my first in-person speaking gig since 2 years at Online Marketing Rockstars.

Pumped and a little nervous.

2May 13 · 6:38 PM

Joel Klettke @JoelKlettke

I can write the hell out of anything for anyone but myself

4May 13 · 1:45 PM

Eddie Shleyner 🇺🇦 @VeryGoodCopy

If you’re a writer, then you are also your work’s first reader.

So pay attention to how YOU feel after writing. Key in on your emotions, your gut. Because if you're not moved...

"No tears in the writer," said Robert Frost, "no tears in the reader."

Affect yourself first.

10May 13 · 6:30 AM

Tim Soulo 🇺🇦 @timsoulo

#QuickSEOTip

Try the "Comparison" mode in @ahrefs Site Explorer.

It will help you quickly identify which pages/keywords are responsible for search traffic swings in a given timeframe.

8May 11 · 8:06 PM

#MarketingTwitter

TheAyoIfedapo.eth ⚡️ @the_ayo_ifedapo

Q2 we go harder!!...

#marketingtwitter #web3marketing

3May 15 · 5:27 AM

Daily Inspiration @inspiringidea

When it comes to festive advertising, it's not about big ideas or small ideas - it's only about good, crazy ideas that go well with the narrative.

#festival #advertising #marketingagency #marketing #marketingdigital #marketingtwitter #marketingagency #CreativeTribe #Creative

0May 15 · 5:15 AM

Troy Barone @TroyBarone3

Whal - Digital Marketing & SEO WordPress Theme

Get it now👉themeforest.net/item/whal-digi…

🔵04 Home page
🔵WooCommerce
🔵Elementor
🔵Fully responsive
🔵SEO optimized

#SEO #SMM #SEM #DigitalMarketing #Agencywebsite #WordPress #marketingtwitter #sundayvibes #SundayFunday #ui #ux #uiux

0May 15 · 5:00 AM

David Cyrus @mdavidcyrus

Too many case studies are in the boring "problem, solution, outcome" format.

That's why people don't click on "B2B SaaS Case Study" links.

Case studies should be engaging, interesting, even entertaining, stories.

#marketing #marketingtwitter

0May 15 · 4:50 AM

Daily Inspiration @inspiringidea

The aim of marketing is to reduce the need for selling.

So, the next time the sales team closes a deal, make sure you express your gratitude to the marketing folks too.

#marketing #MarketingStrategy #marketingtwitter #marketingdigital #MarketingTips #advertising #salestips

1May 15 · 4:44 AM

Daily Inspiration @inspiringidea

Creativity is seeing what others see and thinking what no one else ever thought.

Innovative marketing activation by Adidas.

#marketing #MarketingStrategy #marketingtwitter #marketingdigital #MarketingTips #branding #brand #adidas #Digital #DigitalMarketing #innovation #shoes

0May 15 · 4:41 AM

OnTOP🔝 @OnTOP_mkt

✅Whether you are an industry expert or a beginner, first impressions matter. A lot. The importance and value of your company’s first impression is the reason you need a kick-butt, rock star brand.

#MarketingDigital
#Marketing
#marketingtwitter
#marketingtips

2May 15 · 3:05 AM

Putnam Marketing @PutnamMarketing

Customized Logo | Brand Kit | Branding
ow.ly/cizw50IxoTT
#MarketingStrategy #brand #brandkit #marketingtwitter #seo #socialmediamanager #marketing #designthinking #branding #smallbusiness #entrepreneur #womanowned

3May 15 · 3:00 AM

Ronald Coyle, MBA 🇺🇦 @ronaldcoyle

Running @Snapchat ads are super cheap and can target 🎯 geographic areas.

#MarketingTwitter #Snapchat #advertising #socialmedia #socialmediamanager #ppc #DigitalMarketing #DigitalTransformation twitter.com/travmediagroup…

Trav Media Group @travmediagroup

Snapchat Advertising: A Step-by-Step Guide : Social Media Examiner cstu.io/d9b5d7 via @SMExaminer #photography #beTMG #marketingtwitter

2May 15 · 1:36 AM

Zhileh Hayaam @zhileh_hayaam

#letsconnect Ladies & Gentlemen of Twitter to attend "Unique Selling Point* Live Training. Fill the form given in the first post... Open this link facebook.com/papersnpencil
#sellingcontent #businesstips #Digital #marketingtwitter

0May 15 · 12:35 AM