📂 How Snappa gets hundreds of thousands of visitors a month

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Today's newsletter is proudly supported by Agorapulse 🙌

You can tell a lot about a company based on its customer support practices. Zappos is famous for going to extremes for its customers, even ordering pizza at 11 p.m. for a caller. And Agorapulse is the Zappos of social media management platforms.

Did you know they have the #1 rated customer support on G2, Capterra, and TrustRadius? With other platforms you could wait 12 hours for a response; with Agorapulse, the average wait is just 30 minutes! If the customer support is that good, then you know the product is absolutely killer. Create a free account and see how Agorapulse can help you grow your following today.

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I've spoken about Canva's killer SEO strategy before.

What you might not know is that one of their direct competitors, a bootstrapped company called Snappa, is also absolutely slaying with SEO as well.

Christopher Gimmer @cgimmer In 2016 we decided to focus heavily on content + SEO as our core marketing channel. As you can see from the graph of our organic traffic, this channel has really paid off for us. Here are some of my thoughts around growing traffic with SEO 👇 [Thread] pic.twitter.com/STgrlU3mmQ July 14th 2020 20 Retweets 231 Likes

Here's what Christopher said:

If we take a look under the hood, here's how Snappa is actually making SEO work for them.

Snappa has grown an amazing backlink profile of 293k+ and a domain rating of 78. Of course it wasn't always that strong, but this is what success looks like.

If we look at their top pages for organic search, you can see that they're ranking highly for keywords (1) directly related to their product and (2) with huge search traffic.

This is just the top of the list.

You can also see that there are a couple of core subfolders: /blog, /create, and /templates.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Thanks again to our featured sponsors:

1. ​Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
2. ​Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
3. ​The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
5. ​Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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