📂 How to go from 4,000 to 140,000 YouTube subscribers in one year

​

​

Today's newsletter is proudly supported by The Juice 🙌

You're gonna love this... The Juice is essentially Spotify for marketing & sales content. If you're anything like me and you can't get enough blog posts, podcasts, case studies, videos, and ebooks on marketing, look no further.

I'm partnering with them to aggregate all Swipe Files content to concurrently live on The Juice platform, and if you're creating content for your company, you should too. I have three(ish) words for you: built-in distribution.

And if you're a marketing nerd like me, go create a free account and start exploring their already massive library to take your marketing game to the next level.

​

​

What does it take to grow a YouTube channel past 100k subs?

​Jessica Chan had published a couple videos sporadically over a couple of years, but finally hit an inflection point that lead to a meteoric rise.

What happened? A couple videos went viral.

Here's the first video:

What's interesting is that it didn't actually take off until she started publishing other videos consistently. The algorithm picked it up and the video took off.

Here's the other:

As you can see, the video production and editing is top notch. They also check the boxes on topical relevance, YouTube SEO best practices, and high engagement from viewers.

So here's the real takeaway:

The reality is that a couple of viral videos will generate the lion-share of the subscriber growth.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Thanks again to our featured sponsors:

1. ​Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
2. ​Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
3. ​The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
5. ​Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

​

​

​