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How to Write Copy That Sells in a Post-Pandemic World
Most copywriters and marketers have been taught to put fuel on the fire of worry and fear in order to sell things, to get people's attention.

But the world has changed greatly since 2020. People aren’t responding to what’s worked in the past because their lives have also greatly changed. They’re tired of pushy and manipulative marketing built around fear-based tactics. 

The PASTOR framework bypasses fear-based messaging, and helps you write persuasive copy that leads someone to a good decision that is to their benefit. 

To learn how to sell more with this new copywriting framework, be sure to click below:

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