'Advertising has taken a hit': The crypto crisis has created an advertising vacuum

Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising. 
July 04, 2022

Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, including advertising.

Additional coverage:

  • U.S.-based Court Avenue has put its own spin on creating a network while inverting the holding-company model. Digiday caught up with Kenny Tomlin, Court Avenue’s co-founder and partner, in this week's Digiday+ Media Buying Briefing.
  • Last fall, DTC shaving brand Harry’s grew its in-house capabilities, adding an in-house studio with a full-time in-house photographer to its staff. Harry’s, founded in 2012, has had an in-house creative team since its inception.
  • In conversation with Digiday, BuzzFeed COO Baelser talks about how the company's merger with Complex Networks gives the joint company the grounding necessary to handle a possible recession.
  • The acquisition of Trump's media company faces legal hurdles, Meta redesigns its digital payment service, Netflix makes more moves toward ad-based subscriptions and more in this week's Digiday DealBook.
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Ivy Liu
Don’t expect to see many crypto ads for a minute. The companies behind them are trimming down costs wherever they can, and that includes advertising. 

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Through a combination of acquisition and organic expansion, Court Avenue hopes to ride out the recession and still achieve 25-30 percent growth.

Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI.

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Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers.

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In conversation with Digiday, COO Baelser talks about how the merger of BuzzFeed and Complex Networks gives the joint company the grounding necessary to handle a possible recession.

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Download this guide to learn the essential tactics publishers need to know to maintain programmatic revenue along with ad quality.

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The acquisition of Trump’s media company faces legal hurdles, Meta redesigns its digital payment service, Netflix makes more moves toward ad-based subscriptions and more in this week’s Digiday DealBook.

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The online dating platform yesterday sent in-app notifications to all U.S. users encouraging them to donate to Planned Parenthood.

Bustle and Elite Daily's editor-in-chief talks about the unique interviewing approach she's teaching her teams and how they're approaching TikTok without competing for views.
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