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Unexpected Competitors + An AICOA Local Future 
            
Moz Top 10
Pro Snippet

"In this edition of the Moz Top 10, we continue our study of the possible impacts from the American Innovation and Choice Online Act with a capture of a test of 'local cards' and a mockup of a GBP-inspired website. Meanwhile, take a deep dive into visual search, unexpected competitors, and Italy's banning of GA."

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Have your parents, partners, or kids mentioned to you lately that Google isn't what it used to be? The Atlantic speculates on the phenomenon of a perceived decline in Google user satisfaction.
UXD-2772-moz-top-10-newsletter-medium-blue-item-2.png

SEO in Real Life: Harnessing Visual Search for Optimization Opportunities


Crystal Carter covers how brands can take maximum control of their visual presentation in this comprehensive tutorial.

Italian SA bans use of Google Analytics


Italy becomes the third European country to ban Google Analytics.

Hey, These Aren't My Competitors!


Are your tools turning up competitors you didn't expect? Dr. Peter J. Meyers outlines why these surprises could be good things!

GA4 is being blocked by Content Security Policy


Don't miss this heads-up on lost GA4 data and errors.

The SEO Skills Maturity Matrix


How can you advance in your SEO career? Explore the theme of balancing your hard and soft skills.

Oh, My MUM. Or How to Think SEO in the Era of Algorithms Based on AI


Excellent musings on the messy marketing middle in this popular piece.
8

Planning for a Post-Local-Pack Possibility


If AICOA becomes US law, make a plan to refine local business websites to be as successful as Google Business Profiles in driving conversions.

9

A Look at Google Local Results without 'Self-Preferencing'


Look at Mike Blumenthal's screenshots of a SERP test that could hint at the structure of an AICOA local future.

10

Find Places Through Reviews


Multiple people are spotting this test of a review-driven desktop pack, acting like a second local pack in the SERPs.

 

MozCon | An epic lineup of speakers

 

 

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Aspirational Analysis + Site Speed Optimization ⚡

Wednesday, June 22, 2022

Pro Snippet "Have you noticed the volume increase in complaints from small developers and SMBs that companies like Amazon are stifling innovation and crushing them? Read up on the issues and

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Pro Snippet "Moz offers millions of Beginner's Guide to SEO fans a next big step with the Professional's Guide to SEO, plus a 2022 update to the competitive local business audit worksheet.

Free SEO Tools and Link Building Tips 🛠️🔗

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Pro Snippet "70% of US adults have digital eye strain, but you can keep learning SEO from a huge list of podcasts to rest your eyes! Then, dig into the news about Moz's Competitive Research

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Not rendering correctly? View this email as a web page here. Pro Snippet "SEO wisdom often lies in knowing what not to do, and in this edition of the Moz Top 10, both John Mueller and Dr. Peter J.

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