10.66% more signups (easy 10-minute change)
They A/B tested a simple change for their special VIP landing page.
A. Dark background and white text.
B. White background and dark text.
Which do you think won for their VIP landing page?
OK. Here's the result. The white background and dark text generated +10.66% more signups.
Source: marketingexperiments.com
Cheers,Charlie Patel ;)
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