DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.
January 14, 2025

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments

For all the talk of embedding diversity into day-to-day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.

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Ivy Liu
For all the talk of embedding diversity into day to day operations and continued commitments to inclusion, there are questions about the intentions behind these changes.

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The CEO of Omnicom Digital discussed the pending IPG acquisition while in Las Vegas for the Consumer Electronics Show.

When paired with context and time, geo connects traditional and digital media and bridges gaps between advertising channels to unlock powerful insights rooted in business outcomes.

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Setups differ between agencies, but most pushing ahead have combined AI-assisted search tools with generative AI applications that analyze the content of social posts.

Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact.

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TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?

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News consumers actively seek out information, often spending significant time engaging with trusted sources. This active engagement makes them a prime target for advertisers.

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Publishers said revenues were up last year and media companies had a successful 2024 — but that success didn’t extend to the media industry as a whole.

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The OOH media specialist has held multiple discussions with buyers as the U.S. telco harbors advertising ambitions long since eschewed by rivals.

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