'Our entire industry is dying': In esports media, layoff season is in full swing

Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.
July 13, 2022

Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.

Additional coverage:

  • This week’s Digiday+ Future of TV Briefing revisits the connected TV ad industry's risky reliance on the IP address as its de facto identifier.
  • LGBTQ+ owned skincare company Beekman 1802 is using Google ads for product promotion to reduce the cost of acquiring new customers as it focuses on e-commerce sales.
  • The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.
  • To target creative types as well as social media influencers and creators, finance company Willa is spending most of its ad budget on social platforms like TikTok and Instagram.
  • Boston-based agency Mediastruction, which handles mid-market B2C and B2B clients, got its start as a traditional media agency but has morphed into a digital attribution specialist.
  • For the third year in a row, tech company Logitech is expanding how it works with creators who are Black, Indigenous and people of color through a continuation of its #Creators4BIPOC program.
Other things to know about

Top Stories
Ivy Liu
Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.

howdy!
This week’s Future of TV Briefing revisits the connected TV ad industry’s risky reliance on the IP address as its de facto identifier.

With the deprecation of third-party cookies, marketers are adopting new strategies to identify customers and personalize campaigns.

Advertisement

howdy!
LGBTQ+ owned skincare company Beekman 1802 is using Google ads for product promotion to reduce the cost of acquiring new customers as it focuses on e-commerce sales.

Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue.

howdy!
The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.

Advertisement

CTV ads are being produced by individuals, but new technologies such as AI and contextual engines can automatically update ads as user behaviors change.

howdy!
To target creative types as well as social media influencers and creators the company is spending most of its ad budget – roughly 70-80%, per Levin – on social platforms like TikTok and Instagram.

howdy!
The Boston-based agency, which handles mid-market B2C and B2B clients, got its start as a traditional media agency but has morphed into a digital attribution specialist.

WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Just announced: View categories for the Greater Good Awards

Thursday, July 14, 2022

The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will recognize companies committed to working toward the greater good. This year we've introduced four new

For now, ad prices are decoupled from the economy

Thursday, July 14, 2022

Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis. July 14, 2022 Nothing says economic crisis like price

MiQ has entered advanced talks with potential new private equity backers

Tuesday, July 12, 2022

Sources hint at a valuation close to $1 billion after MiQ identifies potential suitor. July 12, 2022 MiQ entered advanced talks with a single private equity firm. Sources hint at a valuation close to

Just announced: View categories for the Digiday Marketing and Advertising Awards Europe

Tuesday, July 12, 2022

The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. They're your chance to join an exclusive list

What creators say separates TikTok from Instagram Reels from YouTube Shorts

Monday, July 11, 2022

As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms' differences and point out the pros of their

You Might Also Like

India's EVMs have a trust problem

Saturday, April 20, 2024

Criticism of electronic voting machines is legitimate, but it shouldn't overwhelm the devices' potential to strengthen democracy ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Easy way to define culture of the company

Saturday, April 20, 2024

Today's hack As a founder, the things that set you apart become your company`s competitive advantages The way to define "A company's culture" was, for me, always kind of covered in

Going... Going... Almost Gone

Saturday, April 20, 2024

It's not too late to take advantage of this year's opportune moment View in browser ClickBank You're running out of time to take advantage of one of the most profitable windows for

MatterGen's Breakthroughs: How AI Shapes the Future of Materials Science

Saturday, April 20, 2024

Tien Xie from Microsoft Research talks about the transformative power of AI in material science and the future of sustainable technologies ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The best weekend of the year

Friday, April 19, 2024

Fri, April 19th, 2024 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Verge Trolls Google...Again!

Friday, April 19, 2024

What happens when a major publication like the Verge openly mocks Google? Well, Google ranks their mocking article #1 for "best printers" of course! That's right, the Verge wrote an

LUC #50 [Special Edition]: The Most Popular Issues of the LUC Newsletter

Friday, April 19, 2024

Top picks and an invitation to shape our future editions! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Binance Converts Bitcoin Fund to USDC

Friday, April 19, 2024

Plus Avi Eisenberg Convicted in Mango Markets Case ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Networking for Value vs Breadth

Friday, April 19, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's Rice Ball Day, Reader! Here's looking at you, arancini 😋. In

Influence Weekly #333 - Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Friday, April 19, 2024

All You Need To Know About Snapchat's New Generative AI Watermarking | Inside Taylor Swift's Surprise Return to TikTok ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌