'Our entire industry is dying': In esports media, layoff season is in full swing

Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.
July 13, 2022

Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.

Additional coverage:

  • This week’s Digiday+ Future of TV Briefing revisits the connected TV ad industry's risky reliance on the IP address as its de facto identifier.
  • LGBTQ+ owned skincare company Beekman 1802 is using Google ads for product promotion to reduce the cost of acquiring new customers as it focuses on e-commerce sales.
  • The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.
  • To target creative types as well as social media influencers and creators, finance company Willa is spending most of its ad budget on social platforms like TikTok and Instagram.
  • Boston-based agency Mediastruction, which handles mid-market B2C and B2B clients, got its start as a traditional media agency but has morphed into a digital attribution specialist.
  • For the third year in a row, tech company Logitech is expanding how it works with creators who are Black, Indigenous and people of color through a continuation of its #Creators4BIPOC program.
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Ivy Liu
Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form.

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This week’s Future of TV Briefing revisits the connected TV ad industry’s risky reliance on the IP address as its de facto identifier.

With the deprecation of third-party cookies, marketers are adopting new strategies to identify customers and personalize campaigns.

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howdy!
LGBTQ+ owned skincare company Beekman 1802 is using Google ads for product promotion to reduce the cost of acquiring new customers as it focuses on e-commerce sales.

Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue.

howdy!
The vast majority of agencies are buying ads on at least one social media platform for their clients, according to Digiday+ Research.

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CTV ads are being produced by individuals, but new technologies such as AI and contextual engines can automatically update ads as user behaviors change.

howdy!
To target creative types as well as social media influencers and creators the company is spending most of its ad budget – roughly 70-80%, per Levin – on social platforms like TikTok and Instagram.

howdy!
The Boston-based agency, which handles mid-market B2C and B2B clients, got its start as a traditional media agency but has morphed into a digital attribution specialist.

WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice.
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