This Facebook ad generated an ROI of 400%

Have you ever created a Facebook ad that only wasted your money?
I’ve been there too. ;)

How about generating an ROI of 400%? Sound good? :)
Here's the ad that does generate an ROI of 400%:




Why?

1.1. Targeting #1. The ad is targeted on a specific region - Singapore.
1.2. The region is mentioned in the description ".sg" and on the picture.
2.1. Targeting #2. The ad is targeted on a specific interest - SEO.
2.2. The interest is mentioned in the page title, description, and on the image.
3. They utilize power words: you, your, free, download, checklist, now.
4. They use exact numbers to describe benefits: 1st page of Google, save thousands.
5. They address a fear (maybe it's too complicated for me?) by saying: even if you are not an IT geek.
6. They use an image of a book to overcome Facebook's restriction on having no more than 20% of the image include text.
7. They use a specific call to action: download for free.

Source: icecube.asia


Cheers,
Charlie Patel ;)



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