Brand and agency survey: Integrating branding and performance
Marketers are tasked with building brand awareness and driving immediate results. However, performance and branding campaigns typically run independently and have different metrics, objectives and teams. Brands and agencies, we want to know:
Take this survey and receive a $5 gift card and the results when published. Sponsored by Vistar |
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Special report: The 2025 Notebook
Monday, January 13, 2025
The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year. January 13, 2025 PRESENTED BY Special report: The 2025 Notebook The 2025 Notebook
Marketers question TikTok ban refunds ahead of Supreme Court debate
Friday, January 10, 2025
For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off. January 10, 2025 Marketers question
How marketers use omnichannel to turn first impressions into loyal customers
Tuesday, January 7, 2025
Brands are aligning their marketing with stages of the purchase path to strengthen customer loyalty
How publishers are strategizing for a second Trump administration: softer news and more social media
Tuesday, January 7, 2025
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news
Have we reached peak ad network?
Monday, January 6, 2025
Ah, 2024, the year that nearly every brand (well, every brand that hadn't yet done so) realized the potential of an ad network. January 06, 2025 Have we reached peak ad network? Several new ad
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Tuesday, January 14, 2025
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Tuesday, January 14, 2025
Hi there , One of the hottest topics right now in the business world is AI. And while a lot of businesses are talking about how they're using AI, I haven't seen much discussion from agency
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Monday, January 13, 2025
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B.C. Is Taxing Sellers On Nearly All Of Your Fees [Roundup]
Monday, January 13, 2025
Hey Reader, E-commerce taxation is a huge mess in British Columbia right now. If you're not from the great white north, then you should know that Amazon has been overcharging sellers PST since 2021
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Monday, January 13, 2025
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Monday, January 13, 2025
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Is This The New 60/40 Portfolio?
Monday, January 13, 2025
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