Using reader attention to drive more revenue

With third-party cookies disappearing from marketers’ toolkits, publishers need more than a targeting replacement, they need a deep understanding of their audience, especially to attract advertisers and drive ad performance. 

With advertisers willing to pay a premium to ensure that engaged users see their messaging, publishers are identifying and tracking the most valuable readers, viewers and listeners to gain deep insights that can then be used to create a more ideal environment for successful campaigns. Download this report from Sovrn to learn: 

• How reader attention is driving more revenue for publishers
• How publishers are adjusting monetization strategies in light of third-party cookie deprecation
• How publishers are moving beyond basic viewability insights to benefit both themselves and their advertisers
• The signals publishers are tapping into to segment and value their audiences

Sponsored by Sovrn.