How are you approaching programmatic channels and tactics in 2022?
Programmatic advertising is in a state of evolution. Marketers are advancing their strategies by adopting advertising channels such as CTV and DOOH into their programmatic mix to maximize performance, and are continuing to seek solutions to scale their advertising campaigns while adhering to consumer privacy restrictions. Take this survey and receive a $5 Amazon gift card along with the results. Sponsored by AdTheorent.     |
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'Our entire industry is dying': In esports media, layoff season is in full swing
Thursday, July 14, 2022
Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports
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Thursday, July 14, 2022
The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will recognize companies committed to working toward the greater good. This year we've introduced four new
For now, ad prices are decoupled from the economy
Thursday, July 14, 2022
Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis. July 14, 2022 Nothing says economic crisis like price
MiQ has entered advanced talks with potential new private equity backers
Tuesday, July 12, 2022
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Just announced: View categories for the Digiday Marketing and Advertising Awards Europe
Tuesday, July 12, 2022
The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. They're your chance to join an exclusive list
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