The email newsletter could be a business’s most powerful marketing channel. 

For marketers, whether a brand or publisher needs to share important news, make an announcement or nurture a relationship with a disengaged subscriber, building an email newsletter every recipient will love is a reliably smart (and profitable) move.

An important part of achieving newsletter success is providing a highly personalized experience — 56% of readers will unsubscribe from emails because of irrelevant content. Taking audience segmentation and tailored content into consideration is crucial to audience growth and engagement. 

Download Sailthru’s latest guide to learn more, including:

• What tactics are used in the most effective email newsletters in media
• Which three elements are found in every successful email newsletter
• How to optimize calls to action for max performance
• Why email newsletters from Morning Brew and Axios have become so popular

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