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A national data privacy bill is gaining traction, but not everyone is yet on board

The U.S. House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared for marketing and other purposes.
July 22, 2022

​​Major digital advertising regulation is finally getting traction in Congress, but advertising and consumer advocates alike say there are still plenty of kinks to sort out.

Additional coverage:

  • Despite uncertainties, Microsoft's Netflix pact is a window into its ad tech ambitions. Here’s a look at what they are.
  • As fears of a mounting recession percolate through the industry, some esports executives believe private ownership remains the safest way forward.
  • DTC gifting company Fresh Sends is working to build out its in-house creative team to focus on organic content for social channels like TikTok, Instagram and Pinterest.
  • Despite the uncertainty of the upcoming recession, the gaming and esports sector remains optimistic about the future.
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Ivy Liu
The U.S. House Energy & Commerce Committee voted on Wednesday to pass the American Data Privacy And Protection Act, which would have a widespread impact on how data can be collected, used and shared for marketing and other purposes.

howdy!
Despite uncertainties, Microsoft’s Netflix pact is a window into its ad tech ambitions. Here’s a look at what they are.

Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns.

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howdy!
As fears of a mounting recession percolate through the industry, some esports executives believe private ownership remains the safest way forward.

Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities.

howdy!
DTC gifting company Fresh Sends’ in-house creative team will add a content strategist as well as an influencer marketing team member to work alongside the company’s chief creative officer as the brand moves to focus on organic social content.

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While CTV is largely unaffected by most privacy legislation — so far — there are many details of which advertisers should be aware.

howdy!
Despite the uncertainty of the upcoming recession, the gaming and esports sector remains optimistic about the future.

howdy!
The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth.

All Latest Stories

The ad tech and privacy regulation expert surveyed the present regulatory landscape and explained how Roe v. Wade’s overturn can affect ad tech firms in the latest Digiday Podcast episode.
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