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3-2-1 — Barilla, Meta Images, Copywriting Tips
Hey — It's Harry.
Hope you had a nice weekend. I'm in Tenerife on training camp. Living like Vasiliy. Chop wood, carry water. Preparing my copywriting course.
Enjoy this week's edition. 3 tips, 2 examples, 1 tweet.

Three copywriting tips

1/ “Treat copy as a visual object. Copy that looks good has a knack of reading well.” — Adrian Holmes
2/ A great line is a good line made shorter
2/ Give it a name. Make it a thing.
People remember things.

Two short examples

1/ Barilla's pasta playlist
January 2021. Italian pasta producer Barilla created Spotify playlists that are the exact length of time it takes to cook different types of pasta.
• 330,000 Spotify followers
• 140 media placements
2M views on TikTok
Don't get so strangled by data that you forget to have fun.
1/ My favourite “Meta Images”
Your “Meta Image” is the image that appears when you share a link online. It's the most important image you make.
Before I launched Copywriting Examples I spent a full day on mine. 402,000 viewed it in 24 hours. 30x more people than went to my website.
Here are three ways to make yours better.
1/ Don't write a title. Tease the content.
2/ Don't show your product. Show your product in action.
3/ Don't show a logo. Show the transformation.

One favourite tweet

* * *
Quick reminder - If you like my newsletter please do “add to address book” or reply. These are “positive signals” that help my newsletter land in your inbox. If you don't you can unsubscribe here.
See you next Monday — Harry
P.S. — I'm spending every working minute producing my flagship copywriting course. If you'd like to know when it comes out and get a 15% launch discount - click here - I'll add you.
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Key phrases

Older messages

3-2-1 — Barilla, Meta Images, Copywriting Tips

Monday, July 18, 2022

​ Marketing Examples Logo 3-2-1 — Barilla, Meta Images, Copywriting Tips Hey — It's Harry. Hope you had a nice weekend. I'm in Tenerife on training camp. Living like Vasiliy. Chop wood, carry

3-2-1 — Seven Backlinks, Arc’teryx, Copywriting Tips

Monday, July 11, 2022

Hey — It's Harry. Hope you had a nice weekend. I binge-watched Afterlife and chopped my brother on the tennis court. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1 — Magic Veggies, Direct Sales, Copywriting Tips

Monday, July 4, 2022

​ Marketing Examples Logo 3-2-1 — Magic Veggies, Direct Sales, Copywriting Tips Hey — It's Harry. Hope you had a nice weekend. I went to the pub with my old friends and worked on the newsletter.

3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips

Monday, June 27, 2022

​ Marketing Examples Logo 3-2-1 — Bob Bob Ricard, Kapwing, Copywriting Tips Hey — It's Harry. Hope you had a nice weekend. I watched Norm MacDonald clips and ate a lovely chicken curry. Enjoy 3

3-2-1: Metaphors, Cognitive Biases, Copywriting Tips

Monday, June 20, 2022

Hey — It's Harry. The only thing I care about right now is making the best copywriting course I can. So this will be the last newsletter until ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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