Improving your sales with Facebook content

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In today’s edition:

Wondering what types of content will make a Facebook marketing funnel work better?

First, think about the type of content you can create to guide people efficiently through the buying cycle stages. A typical Facebook sales funnel has three buying cycle stages, plus a bonus fourth phase for returning customers:

1. Awareness stage: Introduce people to your products and services while getting them to engage with your branded content.

2. Consideration stage: Get people to trust your business and think about how your solutions can address their needs and goals.

3. Conversion stage: Prompt people to sign up for your services or purchase your products, often at an introductory rate.

4. Retention: Encourage existing customers to switch from free to paid plans, extend their subscriptions, or make additional purchases.

Next, build a sales-focused tool set.

In addition to a Facebook page and an Ads Manager account, Meta’s Commerce Manager and Events Manager will help you streamline conversions and retargeting audiences.

If you want prospects to complete conversions on your website, it’s important to set up event tracking. Meta Events Manager can track virtually any ad-related conversion—from eCommerce sales to contact form submissions to new trial signups. You can even track upper Facebook sales funnel conversions like searches and content views.

To configure conversions, open Events Manager and select the Pixel and domain related to your page. Add up to eight standard events or custom conversions you want to track. (Note that purchase events take up four of the available slots so you can add up to five different events total.)

Drag and drop the conversion events in order of highest to lowest priority. Place bottom-of-funnel (BOFU) conversions in the high-priority slots and place top-of-funnel (TOFU) events at the bottom of the list.

To find examples of organic and paid content to use in your funnel, read the full article.

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