Fourth planet media - 7 quick tactics to make more sales

Hey Reader

At 21 years old, I've generated $15mm+ in sales for multiple eCom brands.

The key to my success?

Understanding that getting results from emails is all about personalization

Here are seven tactics that you can implement on your brand to personalize your emails & make more sales

1. Ask for people's first names and use them on your subject lines

This will get you better open rates.

more attention to your offer = more sales

2. Beyond remembering your subscriber’s name

You can add another level of personalization by remembering essential dates in their journey with you.

These could be anything from their birthday or your anniversary together. Then use this data to trigger email flows.

3. Send emails based on the product-browsing history of your subscribers

4. Use personalized content.

When it comes to emails, your content is the vehicle for conversions.

To improve those conversions, personalize your content.

A few ways you can do that are by:

- write less formal copy
- use humor
- be relevant

Creating personalized content ensures that your customer looks forward to interacting with your emails.

You become friends they can turn to when they need a product you offer.

5. When it comes to personalized email marketing

One of the best strategies you can leverage are email flows.

These are automated series of emails that get triggered based on your subscribers' actions.

These triggered or behavioral emails are a great way to meet your subs in the exact stage of their buying journey.

Examples of triggered emails include:

- Abandoned cart
- Welcome series
- Post-purchase
- Winback flows

6. Segmented offers

A well-targeted, personalized special offer can improve click-through rates by 14%.

You can use segmented data to produce a series of offers aimed at particular customer segments.

Ex:

- you can send an offer on children’s clothes to those subscribers who have previously bought children’s clothes or toys in the last six months.

- Or you could target a men’s clothing discount to only the men on your list.

7. Personalize your sender details

For example, instead of having your sender name as ‘BRAND’ and sending it from ‘marketing@company.com’

Address your emails with your name and send them from ‘joe@company.com’

Now... if you're making over 40k/mo and want me to take over your email marketing strategy.

Feel free to book a free scaling session with me. I’ll analyze your store and see if my services would be a good fit for you.

Click here

Fourth planet media - 7 quick tactics to make more sales

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For Reader...

This email is worth $497

These 12 flows are responsible for $8 million in sales

Read this or end up broke

From $21,988/mo to $236,078/mo

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