Discovering your purpose is the most significant thing you will do in your life...

P&G thinks the industry has gone too far with Purpose marketing.

But are purpose-driven brands just responding to consumers by... listening? 70% of consumers believe it’s important for brands to take a public stand on social and political issues.

Do you think the potential backlash is worth the public stance? Reply and give us your honest take.

SMALL BITES

Is it just us or does Christmas come earlier every year?

What does Gen Z want? Video content! When do they want it? Now!

Yooo this is lowkey terrifying...

The glue tying your media buyers & creative teams together is a creative strategist - this is how you become one. [ad]

First impressions aren't only for job interviews...

Savvy satisfaction

The social issues of today

Praise be, WFH is here to stay!! 🥳

Ugly for a reason

The ban on weight loss ads

TWEET OF THE WEEK

Rumor has it he's up to 125k now... 👀

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