Hey there,

In this week’s edition:

• Sam shares everything you need to know about HTTPS.

• Tushar shares how to drive more organic traffic to your Shopify store.

• Jenny discusses what digital PR is, why it’s important, and five tactics to use.

New on the blog 🎉

Shopify SEO: A Simple Guide for Beginners

Even though Shopify handles some basic SEO best practices out of the box, it’s unlikely to be enough to take your store to the top of Google. You need to optimize for all facets of SEO if that’s your aim. 

In this guide, you’ll learn how to do that to drive more traffic and sales to your store. 

Digital PR: The Beginner’s Guide to Making Your Brand Unmissable

Jenny Abouobaia

Digital PR is a promotional tactic used by marketing professionals and PR specialists. When done properly, it utilizes traditional public relations tactics in a digital space—most often to boost the awareness of a brand, company, or business.

Here are five digital PR tactics to use:

1. Reactive PR – A method where a journalist will post a query for an article they are writing, requiring subject matter experts to give comments that they can use as an authority source. Examples of platforms used for digital PR include HARO and SourceBottle.

2. Data-driven proactive campaigns – Come up with ideas around something newsworthy that you can gather comprehensive data on and then proactively approach journalists with the story.

3. Press releases

4. Creative campaigns – Creative campaigns that include bold visuals or creative stunts (think the digital version of a flash mob) can capture attention and go viral. 

5. Newsjacking – Monitor news stories as they break and jump on them with comments and thought leadership pieces.

New on YouTube 📺

HTTP vs. HTTPS: How SSL/TLS Encryption Works

Sam Oh

In this video, you’ll learn everything you need to know about HTTP vs. HTTPS.

What we’re reading 🤓

Google Search Outage Causing Major Issues With Search Quality and Indexing

Article

Google had an outage this week. It may have affected your pages.

New in Structured Data: Pros and Cons

Article

You can now supply pros and cons structured data on your product review pages.

Google Updates Search Result Snippets for Queries With Quotes

Article

Google will now show where an exact phrase appears on the page in the search result snippet.

We Signed Up for 50+ SaaS Companies. Here Are the Best Product-Led Growth Examples.

Article

These are the features the companies share in common.

How to Find Emerging Keywords

Many interesting ideas on how to find upcoming keywords, aka terms that will be popular in the next 3-6 months.

Till next time ;)
Cheers,