Social Media Examiner - This marketing strategy works...

The ☄️ Perseid meteor showers and World 🦎 Lizard Day converge today, Reader.

That’s got me thinking… RIP dinosaurs 🦕

This newsletter is brought to you by the Crypto Business Conference.

In today’s edition:

• Social Media Strategy: How to Use Social Proof in Marketing (excerpt below)
• 4 Ways to Improve YouTube Ads Targeting
• How to Create and Promote Idea Pins on Pinterest
• TikTok Content Strategies for Leads and Sales
• ​How Brands Can Integrate With Web3

LIVE Q&A: Web3 For Beginners – Moonbirds Oddities: Lessons from Free Drops
If you are curious about Web3 and NFTs for marketing, join us for our weekly Twitter Space designed to help you on your journey. This week we’re talking about successful projects dropping free NFTs! We include plenty of time for Q&A to answer all the questions you’ve been waiting to ask. Tuesday at 5 PM Pacific time on Twitter @smexaminer. Catch all the replays here.
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RESOURCES & SPONSORS

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Headlined by entertainer Wayne Brady, the summit will offer business insights and advice from Black entrepreneurs across all industries. Learn about branding best practices, networking for growth, maximizing impact through culture and community, and more. The live summit is on Aug. 24 with all sessions available for replay after the event.

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Social proof highlights everything wonderful about your brand—typically from the point of view of third parties.

No matter how it looks or who provides it, social proof has the power to convince other potential customers to buy from your business. Here’s why:

1. It builds trust by confirming that other people, businesses, and credible industry figures have used and gotten value from your products or services.

2. It creates a fear of missing out (FOMO). Spotlighting impressive numbers of customers or users encourages more new customers to get on board.

3. It establishes authority. Social proof that comes from trusted industry sources can help you position your brand at the top of its niche.

Perhaps most importantly, social proof offers an alternative to branded content, which is another key component of a well-rounded social media strategy.

Even if your brand is highly trusted and well-loved, branded content always sounds at least a little like a sponsored message. Social proof welcomes other voices to the mix, helping your social profiles sound more authentic and less like an advertisement.