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In this edition:

3 Facebook and Instagram Marketing Strategies That Convert
Asking yourself whether advertising still work on FB and IG? Wondering what’s working for other businesses? Find three ads strategies proven to bring you more leads and customers.      
    🔤 Read (excerpt below).
    ▶️ Watch on YouTube.
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RESOURCES & SPONSORS

Having a Hard Time Finding a Reliable Source for Web3?
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Why Web3 Is a Valuable Option for Brands
Looking for real-world examples of businesses using token gating, partnering with third-party NFT projects, or creating virtual goods for the metaverse? Learn how businesses are successfully integrating Web3-based tech into marketing and business models right now.
     🔤 Read the Article.
     ▶️ Watch on YouTube.
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Discover the Latest YouTube Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for the current news that matters to marketers.
     ▶️ Watch the Livestream on YouTube.
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LIVE Q&A: Web3 For Beginners – Proof of Attendance Protocol (POAPs) for Small Businesses
If you are curious about Web3 and non-fungible tokens for marketing, join us for our weekly Q&A designed to help you on your journey by answering all the questions you’ve been waiting to ask.
     🎤🎧 Join our weekly Twitter Space, Thursday at 5 PM Pacific.
     🎧 Listen to the replays.  

It’s no secret that ads on FB and IG have changed in recent years. 

Costs have gone up, targeting has become more complex, and marketers have had to keep up with radical changes to the ads manager. 

But they're are still highly effective. And they’re still the biggest fish in the pond. FB alone has around 2 billion daily active users and plenty of ad inventory to sell.

Facebook's ads platform still delivers what it’s always promised: a high return on ad spend, and a low cost of customer acquisition. But you need the right strategies to tap into this market.

We’ve collected three ad campaign strategies that will get you results. 

1. 5-Day Challenge Strategy

2. Low Ticket Tripwire Strategy

3. Contest/Giveaway Strategy 

They’re designed to work with the specific ad types and content trends on both platforms, but you could also adapt these tactics to use on other social networks. 

Some of the strategies require more time, while others are fast but take technical skill. All of them can be used for any business, in any industry.

Just remember: your return on investment is only as good as your execution. Whichever strategy you choose, you’ll need to put in the effort and expertise to grow your audience over. 

For tutorials to run these ad strategies, click below:
     🔤 Read the Article.

Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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