Hey there,

In this week’s edition:

• Jamie shows you how to implement an international SEO strategy.

• Mateusz shares 14 cheap and effective small-business marketing strategies.

• I show you how to target keywords with blog posts.

New on the blog 🎉

How to Implement an International SEO Strategy (Step-by-Step Guide)

Here’s how:

1. Know your markets

2. Understand the technical requirements

3. Conduct keyword research for your chosen markets

4. Localize copy and the optimization of each landing page

5. Get your internal linking right

6. Help Google serve the right version

7. Build your backlink profile within each of your targeted countries

14 Cheap & Effective Small-Business Marketing Strategies

Mateusz Makosiewicz

Here are 14 ways to promote your business that work, don’t require a large budget, and won’t hurt your brand in the long run:

1. Work with your customers to improve your product/service

2. Get a Google Business Profile (and optimize it)

3. List your business in relevant directories

4. Manage your online reputation

5. Tap into search demand with SEO content

6. Encourage user-generated content

7. Create a free resource

8. Start a video blog (with SEO in mind)

9. Do SEO for your existing content

10. Repurpose your existing content

11. Get in front of other people’s audience

12. Get free press with digital PR

13. Let others promote you through affiliate programs

14. See what works for your competitors

How to Target Keywords With Blog Posts 

Si Quan Ong

Here’s how:

1. Find keyword ideas

2. Identify search intent

3. Create content

What we’re reading 🤓

Google: Soft 404s Do Waste Crawl Budget

Article by Barry Schwartz

Google's Gary Illyes said on the latest Search Off the Record podcast that soft 404s—pages Google thinks are 404s but return a 200 server status code—do waste crawl budget. However, 404s or 410s do not waste crawl budget.

How to Create Perfect Images for SEO With Dall-E 2

Article by Vincent Terrasi

Dall-E allows you to generate images from a simple description. You can use it to add unique, quality images to your content. 

The International Targeting Report Has Been Deprecated

Tweet by Google Search Central

The International Targeting report has been deprecated and will be removed from Search Console soon.

Is This the End of Hero Content for Link Building?

Article by Gisele Navarro

You can still make hero content work for your site. 

Till next time ;)
Cheers,