Hey there,

In this week’s edition:

• Mateusz shares the six things he loves about Zapier’s SEO strategy.

• I reveal 14 proven ways you can drive traffic to your website.

New on the blog 🎉

6 Things I Love About Zapier’s SEO Strategy: A Case Study

Even though it seems like Zapier’s category of “automation platform” doesn’t have much search demand, the company has managed to make SEO one of its most successful channels. 

Read the post to learn how it’s done this—according to Mateusz’s analysis.

14 Proven Ways to Drive Traffic to Your Website

Si Quan Ong

These are the 14 tactics we’ve used to drive traffic to Ahrefs:

1. Target topics people are searching for

2. Fill “missing” content gaps

3. Write guest posts

4. Refresh “outdated” content

5. Appear on podcasts

6. Collaborate with other brands to tap into their audience

7. Share barebones posts on Reddit

8. Add an FAQ section

9. Create Twitter threads

10. Post regularly on LinkedIn

11. Reach out to amplifiers

12. Create a free tool

13. Rank videos on Google

14. Run ads

What we’re reading 🤓

The Pageview Paradox: How Great Results Cause Poor Performance

Article

Many of the things we do to improve our marketing metrics actually hinder long-term business growth. It happens two ways:

• The actions we take to increase our performance metrics also serve to quietly frustrate potential customers.

• Because of our fixation on concrete measurement, we also overlook lots of opportunities to deliver value because they don't increase our metrics.

How Google Uses Anchors in Ranking Search Results

Article

Jean-Christophe Chouinard covers how Google may use anchors (<a> links) to rank search results based on the patent titled “Ranking Search Results Based on Anchors” by Ajay P. Nerurkar.

What SEOs Can Learn About Aligning With Consensus as Described in Google’s QRG

Article

In Google’s blog post, it tells us it is introducing changes to what it calls “featured snippet callouts.” This is the part of the featured snippet that is bolded and in a larger font—essentially the answer to the searcher’s question.

It tells us that these callouts will be checked “against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing.”

Till next time ;)
Cheers,