🎓 Handwritten thank you notes increase sales
🎓 Handwritten thank you notes increase salesPhotocopies work just as well as originals. In experiments, they increased future customers spending 2x. They must be handwritten.New to Ariyh? Join 13,073 evidence-based marketers for 3min practical insights 💡 from scientific research 🎓 to get better marketing results 📈 Today’s insight is brought to you by… Weglot 43% of marketers say localization is one of their top challenges in reaching global audiences (HubSpot’s 2022 Marketing Report). Weglot uses Machine Translation (with full editing control) to solve the problem. Translate, display and manage a multilingual site in minutes not months. 60,000+ websites use it, from HBO to the U.N. Why? Because it works wonders. Weglot has a 4.9/5 rating on Trustpilot. Want to sponsor Ariyh? Here’s all you need to know. 📝 IntroWhen people buy from you online, human contact is minimal. But we’ve seen before that there are many benefits to humanizing your business, such as higher sales and customer satisfaction. Today we look at a new way to do that. And it’s incredibly easy and effective. P.S.: Join me today for a special webinar by Vimeo and Marketing Week. I will be sharing some of my favorite science-based insights on how to convert leads. Sign up here. It’s happening at 2pm BST / 3pm CET / 9am EST today, Tuesday 6th September. Previous insight: Don’t sound weak. Use negations (100+ more insights here) Thank customers with a copy of a handwritten note to increase salesChannels: Ecommerce | Shipping | Packaging | Customer experience 📈 RecommendationGive customers a high-quality copy of a handwritten note to thank them for their purchase. They will be more likely to buy from you again. Don’t combine it with a discount or other promotions, or the positive effect disappears. 🎓 Findings
Customers that received a photocopy of a handwritten note spent 100.5% more than those that received no note 🧠 Why it works
📚 If you’re writing or have written a non-fiction book, you need an elevator pitchIf you can't describe your book in a sentence, you may not be able to finish writing it. And if you've already finished writing it, you need to be able to sum it up on podcasts, TV and… well, elevators. That's why I’ve created the simplest elevator pitch template that exists: a way for you to plug in a few words and then have one concise sentence you can share with the world. - Anna David, NY Times bestselling author and Founder, Legacy Launch Pad This announcement was sponsored ✋ Limitations
🏢 Companies using this
Audrey Leighton includes a note with a handwritten-like font when sending orders. It’s unclear if it has the same effect as a purely handwritten note. They also scent their packaging, which as we’ve seen before is a smart technique. ⚡ Steps to implement
My personal thank you note to you (pardon my handwriting) 🔍 Study typeOnline experiment and field experiment (on 1,232 customers of a South Korean online retailer between February 21 and February 28, 2017) 📖 ResearchDo Handwritten Notes Benefit Online Retailers? A Field Experiment. Journal of Interactive Marketing (July 2022). 🏫 Researchers
Remember: This is a new scientific discovery. In the future it will probably be better understood and could even be proven wrong (that’s how science works). It may also not be generalizable to your situation. If it’s a risky change, always test it on a small scale before rolling it out widely. Rate today’s insight to help me make Ariyh's next insights 🎓 even more useful 📈 How was today’s insight? Congratulations Nick S. for winning the $1,000 Amazon gift card for participating in last week’s sweepstake!
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Key phrases
Older messages
🎓 Don’t sound weak. Use negations
Tuesday, August 30, 2022
Negations (eg no, don't, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
🎓 Ariyh turns 2 - The top 5 insights of the year
Tuesday, August 23, 2022
Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights to celebrate two years of Ariyh.
🎓 Give tours of your company
Tuesday, August 16, 2022
In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company's products after a tour. Tours must be educational and enjoyable.
🎓 How to maximize your influencer campaigns
Tuesday, August 9, 2022
Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product, and link to it.
🎓 Don’t use money for referral rewards
Tuesday, August 2, 2022
Money rewards hurt the social motivation of recommending a product, unless they're for a strong brand. Non money rewards (eg a small gift) give better results for all brands.
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