Ahrefs - Ahrefs' Weekly Digest #102

Hey there,

In this week’s edition:

  • Sam shares blog post templates you can swipe.
  • Mateusz shows you how to find a website’s keywords.
  • I show you how to write blog posts that people want to read.
  • Sam shares 11 ways to improve your e-commerce category pages for SEO.

✍️ New on our blog

How to Find a Website’s Keywords (Organic & Paid)

Mateusz Makosiewicz

Contrary to some advice on the web, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. You will need an SEO tool for that.

How to Write a Blog Post (That People Actually Want to Read) in 9 Steps

Si Quan Ong

Here’s how:

  1. Find a proven topic
  2. Decide on the angle of your post
  3. Create an outline
  4. Write your first draft
  5. Polish and edit your post
  6. Create an amazing headline
  7. Sprinkle on your on-page SEO
  8. Publish your post
  9. Promote your post

11 Ways to Improve E-commerce Category Pages for SEO

Sam Underwood

Here’s how:

  1. Add helpful content
  2. Organize categories logically
  3. Internally link categories
  4. Pagination and linking to products
  5. Create long-tail categories
  6. Pick a faceted navigation strategy
  7. Add reviews
  8. Useful guides and tools
  9. Pick an optimal URL structure
  10. H1s and title tags
  11. Structured data

📹 New on YouTube

Use These Blog Post Templates to Write Better SEO Content

Sam Oh

Swipe our blog post templates to write better SEO content for your website and to rank higher on Google.

📚 What we’re reading

Book on Google for Google Flights to Be Discontinued Outside US

Article by Barry Schwartz

Google has quietly announced that on September 30, Book on Google for flights will be discontinued in most countries or regions outside the U.S.

Google: Helpful Content Update Isn’t Done

Article by Danny Goodwin

SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.

How to Do a Competitive Analysis for Local SEO

Tweet by Harmony Huskinson

Here's how to identify your top local competitors on search engines and determine what it will take to outrank them.

Till next time ;)

Key phrases

Older messages

Ahrefs' Weekly Digest #101

Thursday, September 1, 2022

Hey there, In this week's edition: Jamie shows you how to implement an international SEO strategy. Mateusz shares 14 cheap and effective small-business marketing strategies. I show you how to

Ahrefs' Weekly Digest #100

Thursday, August 25, 2022

Hey there, In this week's edition: Sam shows you the SEO strategy a SaaS company used to 10X its organic traffic in one year. Bill shows you how to start affiliate marketing with (almost) no money.

Ahrefs' Weekly Digest #99

Thursday, August 18, 2022

Hey there, In this week's edition: Mateusz shares the six things he loves about Zapier's SEO strategy. I reveal 14 proven ways you can drive traffic to your website. New on the blog 🎉 6 Things

Ahrefs' Weekly Digest #98

Friday, August 12, 2022

Hey there, In this week's edition: Sam shares everything you need to know about HTTPS. Tushar shares how to drive more organic traffic to your Shopify store. Jenny discusses what digital PR is, why

Ahrefs' Weekly Digest #97

Thursday, August 4, 2022

Hey there, In this week's edition: Fraser shows you how to improve your pitch so you can close more sales for your SEO services. Bill demonstrates how to create SEO SOPs (and which SOPs you should

Join the Anonymous Scrum Master (and Agile Coach) Salary Report 2023

Thursday, September 29, 2022

Let Us again Create Transparency! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Network Effects

Wednesday, September 28, 2022

How our lives are driven by network effects, how to be less bothered about things in life, and how you can build culture in a remote team. View in browser Network Effects Hi everyone, This week we'

Now I Know: When Babe Ruth Was Banned From Baseball

Wednesday, September 28, 2022

A story of Babe versus the Judge, non-Aaron division. View this email in your browser · Missed one? Visit the Archives Hi! I'm somewhat back from Rosh Hashanah; today is a repeat of a story I

50 business listings sites for SEO

Wednesday, September 28, 2022

Reader, Today's post includes 50 business listing sites you can use to help power up your website and brand. Creating local citations (ie, business listing backlinks) are a good off-page SEO signal

What are your Q4 goals?

Wednesday, September 28, 2022

What are you hoping to achieve by the end of this year? I will anonymize and share the answers. Reply to this email and let me know! Sincerely, Neville Medhora PS Simply writing down and sharing your

It's all about who you know? 🤔

Tuesday, September 27, 2022

View in browser 🎂🥳🎂 It's Compassionate Creativity Coworking Club's 1st birthday - get 25% off your first month (either level) with code BIRTHDAY1 (through 9/30)! You can always try your first

❓ Cashflow Call in Just 2 Hours! Today 3pm CST...

Tuesday, September 27, 2022

​ ​ ​ Cashflow crew, It's our favorite time of the week! Cashflow call Tuesday! This week we'll be in the Cashflow studio with a SPECIAL outside guest, Brian Feroldi. Brian Feroldi is a

SEO-Friendly Pagination: 9 Must-Learn Tips

Tuesday, September 27, 2022

Learn how to paginate your content in an SEO-friendly way with these 9 quick tips Hi Reader, While pagination can boost your website's UX, it can also hurt your SEO if implemented improperly. To be

How To Use Serendipity For Creativity

Tuesday, September 27, 2022

Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

How I make money from Copywriting (8 Different Ways)

Tuesday, September 27, 2022

​ I get a lot of questions (especially from non-techie people) on how I make money from what I do, specifically copywriting stuff. The good part about making money from the internet is there's