My Take

This past weekend was WordCamp US (#wcus) in San Diego, California. Since I'm on the opposite side of the country, I didn't attend in person, but I did watch it virtually. What I love about conferences in 2022 is that attendees don't have to be in person to watch the presentations. And with Twitter and the hashtag #WCUS you could, sort of, interact with the hallway conversations a bit.

Don't get me wrong, nothings better than being at a conference in person, but the way conferences are put on has changed since 2020 and the outbreak of Covid. Organizers are realizing that there's an untapped market of people who want to consume the content, but for whatever reason can't be at the event in person.

One downside, the SWAG. I'm missing out on all the fantastic goodies you get from vendors at WordCamp. Oh well. I know my wife is thrilled that the house isn't full of random stuff that I'll never use. Though those t-shirts are handy. My conference t's are getting a bit ratty.

Have you attended a conference this year? Was it in person or virtual? How did it go?

Matt Mullenweg, the co-founder of the WordPress open source project and chief poohbah over at Automattic (think WordPress.COM) announced that WordCamp US will be coming back east to the National Harbor in Maryland (just outside of Washington D.C.) in 2023! What's more it will be from August 21st through the 25th, because it will be tied to the new community summit! To say I'm stoked is an understatement. I will do my best to be there!

Web Finds

• Google shares 4 examples of how to improve a meta description
  Kind of simple, and, in my opinion obvious, tips on how to improve your meta descriptions on your pages. Google has made it clear what not to do, but people clearly still do it.
• The search marketer’s guide to connected TV: best practices for making the jump
  CTV ads are becoming the next big thing. Highly targetable and sticky, b2b and b2c brands are jumping at the chance for another avenue to reach their potential customers. I have to admit this channel (no pun intended) is extremely intriguing.
• Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed
  This, if it gets instituted, is going to make Instagram really stink. Who wants to see repeats? If someone wants to see a photo again, they can go to the profile of the person/brand.
• LinkedIn is Working on a Native Post Scheduling Option
  This would be handy. There are tons of apps that do this already. But making your feature set better for your users interacting directly on your site is never a bad thing.
• Tweet Editing is Here, with Live Testing Now Active in the App
  I'm not saying that editing your tweet in Twitter is a bad thing, but it will be abused. 30 minutes, though it sounds short, is quite a bit of time to edit. Five minutes sounds more reasonable. But who am I to say?
• These Misconceptions Are Hurting Your Conversions | Vol 100
  An amazing newsletter from a really awesome company. Definitely worth reading the whole issue, and they also hit issue 100! That's really exciting!

Podcast Of Note

Mordy and Crystal break down all kinds of SEO topics and the banter between the two makes the show easily digestible. Be sure to check it out.

Latest From Entrepreneur's Enigma and Digital Marketing Dive

Until next week, stay curious!