🎓 Reverse how you frame your promotions

Key phrases

Older messages

🎓 Say “Gift” not “Donate” to increase donations

Tuesday, September 13, 2022

Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9% and 94%. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Handwritten thank you notes increase sales

Tuesday, September 6, 2022

Photocopies work just as well as originals. In experiments, they increased future customers spending 2x. They must be handwritten. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Don’t sound weak. Use negations

Tuesday, August 30, 2022

Negations (eg no, don't, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Ariyh turns 2 - The top 5 insights of the year

Tuesday, August 23, 2022

Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights to celebrate two years of Ariyh. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Give tours of your company

Tuesday, August 16, 2022

In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company's products after a tour. Tours must be educational and enjoyable. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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