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22 September, 2022

Keep your email design system working smoothly

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6 Steps to a Powerful Email Design System

We love an email design system.

Picture this:

Documentation—all in one place.
Visual designs—all in one place.
Templates and code—all in one place.

Simply said, when everything has a home, it makes your job that much easier.

So yeah. Email design systems? We’re big fans.

Here’s 6 steps to creating your own—plus an exclusive look at ours.

Kimberly Huang
Content Marketing Specialist

an email being cut off at the knees. Yes that's right, the knees.

True or false?
Gmail clips emails over 102kb.

Scroll to the bottom for the answer.

Seems like everyone has a newsletter these days—because when they work, they work. We broke down 6 newsletters across B2C and B2B brands that do it well.
Always be testing! Next week, our very own Jaina Mistry is joining Constant Contact to share how to test your way to high-converting emails.
I’m extra excited about this year’s Email Excellence Awards (we’ve got some exciting things in store ). Don’t forget to submit your best emails by October 30th!
Don’t dismiss plain text emails. Here’s why they’re important and how to make them engaging.

Things I’m consuming

Speaking of newsletters: Inbox Collective breaks down the 5 types of indie newsletters and their business models.
An email was accidentally sent to 700 recipients by a marketer (raise your hand if you’ve been there before ). The response? “It’s PR not ER babes. You’re doing a great job.”
Cynthia Marinakos shares 2 potent headline principles from the most successful copywriters of all time—and I can’t wait to apply them to email.
1,000 true fans? Try 100. Loved this read: less is more if those 100 are invested.
Jell Khongkraphan shares “the thing” about first-party tracking: it involves a two-way values exchange from brand to customers—so make sure it’s relevant.

10 colors. 23 months.

Hey, hi, hello! Kim here.

I’m a digital marketer turned email marketer, which led me to what I do now: a mix of content, social, and other awesome projects (like this!) at Litmus.

Would you rather: have to fix custom fonts replaced by Times New Roman or white lines on your Outlook emails?

The answer: True! The weight of your email’s HTML is important because Gmail clips messages that weigh over 102kb. Learn why email file size matters.

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Kimberly HuangContent Marketing Specialist Powerful Email Design System Email design systems latest email resources best email content

6 steps to a powerful email design system, newsletter examples (plus why they work), and more

6 Steps to a Powerful Email Design System

Things I’m consuming

10 colors. 23 months.

Hey, hi, hello! Kim here.

Key phrases

Older messages

Tips for starting a newsletter, ideas to boost your CTR, Black Friday inspo, and more

Nominate your email for an Email Excellence Award

Nominate your email, the joy of plain text emails, how to improve your email rep, and more

Create beautiful bulletproof buttons, understand email file size and load times, plus more

Privacy proof your email program, learn what’s changed in Outlook, and more

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