The Latest from SaaStr: State of the Cloud 2022 with Bessemer Venture Partners

THE LATEST FROM SAASTR

By Amanda Beaty  · Friday, September 23, 2022 | Metrics, Podcasts, Videos

You’ve heard of a Unicorn SaaS company, but it’s time to introduce you to the Centaur.

It’s no secret that the global financial landscape has been shaken up in recent years. The unpredictable market has given rise to new trends and a new type of elite company, which Bessemer Venture Partners have dubbed the Centaur.

Each year, Bessemer unpacks its State of the Cloud Report at SaaStr Annual session, and just last week Bessemer Partners' Sameer Dholakia, Mary D’Onofrio, and Elliott Robinson presented the latest State of Cloud report, a look at the latest in SaaS trends, predictions, and cloud economics.

SALES

By Jason Lemkin  · Friday, September 23, 2022 | Q&A

First, don’t hide.  Don’t run away from where they are.  You have to be where your competitors are. You have to show up.

Many startups try to avoid the places their larger competitors are. They avoid the same tradeshows. They don’t sponsor the same newsletters and services.

They try to stake out their own marketing white space.

While that’s a good idea, you also usually want to be exactly where your competitors are as well.

SAASTR EVENTS

By Amelia Ibarra  · Thursday, September 22, 2022 | SaaStr Events

Our global SaaStr community had such a strong showing at SaaStr Annual 2022 last week.

We’ll officially be back next year, Sept 12-14 2023 at the San Mateo County Events Center for an even bigger, more festival-style SaaStr Annual.

There will be more of everything you loved this year,

More speakers

More workshops

More networking

More Braindates

Plus a few new things are on the horizon for 2023!

SALES

By Jason Lemkin  · Wednesday, September 21, 2022 | Growth, Sales

The best sales teams seem to just do amazing things together.  What differentiates them?  Well, they do tend to work at some of the best companies, so there is that.  But it’s more than that.

We've put together a list of a few factors that contribute to high-performing sales teams.

Q&A

By Jason Lemkin · Friday, September 23, 2022 | Early, Fundraising

Let me give my investing process at least for SaaStr Fund.

First, I try somehow to identify before a first meeting if there is a >=2.5% chance of investing.

This is perhaps the most non-obvious part. There are too many startups out there that want to meet, have coffee, do a Zoom, etc. You simply cannot meet with all of them.

The single most important thing you can do is protect your “slots” so that you meet with startups there is at least some chance you might invest in. You need to challenge your mindset so you don’t pattern match or get into a rut, but every meeting you take with a startup there is truly a 0% chance you’d invest in, is one less meeting you’ll take with one that could return the fund.

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