The Latest from SaaStr: High Growth Can Only Mask High Churn For Just So Long

THE LATEST FROM SAASTR

By Jason Lemkin  · Monday, September 26, 2022 | Growth

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10.

But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn.

The most important thing you can do is recognize high churn is an existential challenge for SMB SaaS.  One you have to address early, strategically, and with a true plan.  Almost none of the SaaS playbook really works if your NRR is less than 100%.  Hide from SMB churn, and it will bite you.  Almost no matter what else you do right.

DEAR SAASTR

By Jason Lemkin  · Monday, September 26, 2022 | Q&A

When should a bootstrapped startup hire a (CFO, COO, CMO)? How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What skills should he or she look for?

NEW VIDEO

By Amanda Beaty  · Monday, September 26, 2022 | Marketing

It’s a challenging time to be a marketer. People are more anxious and distracted than ever, and it’s increasingly difficult to connect with audiences in a memorable way that makes them feel emotionally connected to your brand. That’s where data storytelling helps cut through the noise.  

Jessica Gilmartin, Head of Revenue Marketing at Asana, a leading work management platform, shares learnings from her tried-and-tested experiments with data storytelling. 

Our global SaaStr community had such a strong showing at SaaStr Annual 2022 earlier this month.

We’ll officially be back next year, Sept 12-14 2023 at the San Mateo County Events Center for an even bigger, more festival-style SaaStr Annual.

There will be more of everything you loved this year,

More speakers

More workshops

More networking

More Braindates

Plus a few new things are on the horizon for 2023!

MARKETING

By Jason Lemkin  · Monday, September 26, 2022 | Early, Q&A

You can basically run the full sales & marketing toolkit for $0 if you have to. It’s not as good. It’s painful. But there are things you can do without spending one dollar.

ICYMI

By Amanda Beaty · Sunday, September 25, 2022 | Blog Posts

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos!

DEAR SAASTR

By Jason Lemkin · Sunday, September 25, 2022 | Exit Strategy, Growth

A lot has changed over the years, and every situation is different.  And things did sometimes get a bit crazy in the boom times of 2H’20 into 2021.

SALES

By Jason Lemkin · Saturday, September 24, 2022 | Early, Sales

One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good.

Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, she hires a few sales reps, and makes a few mistakes. At first, those reps struggle to even close anything. But then, by trial-and-error, learning, and better training … eventually, the CEO gets the company to two trained, scaled sales reps that are pretty darn good.

This edition of the SaaStr Daily is sponsored in part by DuploCloud

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This edition of the SaaStr Daily is sponsored in part by Brex

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