Swipe Files - 📂 GIPHY as marketing

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Brian Bosché @BrianPBosche Does anyone create GIFs for @GIPHY as a marketing strategy? pic.twitter.com/d98DUPn8fn December 14th 2020 57 Retweets 715 Likes

This is especially relevant for B2C SaaS apps, but even niche B2B SaaS have an opportunity here.

GIPHY is the default gif search and is integrated into tons of apps, including iMessage and Twitter.

Someone sharing your gif, even if it's unbranded, can lead to tons of impressions.

My friends over at Buzzsprout took action on this and created a series of gifs on podcasting:

Buzzsprout @buzzsprout We created a handful of podcasting gifs today and uploaded them all to @GIPHY. Some of our favorites 👇 December 11th 2020 1 Retweets 29 Likes

Here's an interesting look into how eToro got over 15M views using this strategy:

Brad Michelson @BradMichelson How effective is @GIPHY as a brand #marketing play? This @eToroUS branded #bitcoin GIF is now the 1st search result for “Bitcoin”. 🎉 How many views does that get me? Over 15 MILLION in the last 30 days. 📈 It’s important to anticipate trends in your marketing strategies. 🎯 pic.twitter.com/1LRWxjXl0H December 4th 2020 6 Retweets 113 Likes

Would you create gifs?

—Corey

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