Social Media Examiner - A new key to reach on Facebook…

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Unconnected Distribution and Reach on Facebook

In the first of a 3-part series about getting your content seen on Facebook, the platform explained the broad points the algorithm uses to match users with content they’re likely to be interested in: 

1. The posts available from friends, other creators, and Pages available for surfacing.

2. Signals such as who posted the content, when it was posted, the content topic, etc.

3. Whether a person is predicted to engage with a post and find it meaningful.

Based on the three previous points, the algorithm decides which pieces of content should get priority to be seen in a person’s feed.

The article goes on to explain the two way content is seen on Facebook: “Facebook initially started as a way to connect exclusively with your friends and family – connected distribution. Now, we enable you to reach a much wider audience to help you grow beyond the sphere of those you know directly – unconnected distribution.”

With Connected Distribution, your content is seen by people who follow you on Facebook.

With Unconnected Distribution, “your posts are seen by those who don’t follow you, but may be interested in your content. This type of distribution can come through other users sharing and resharing your posts or from our recommendations in our “Suggested for You” sections.”

To learn more about unconnected distribution, read the full article.

And here is more news you can use:

• Instagram Stories 60-seconds or shorter no longer broken up into clips.
• TikTok Now, a Be Real clone, available as a stand alone app for iOS users outside the US.
• Twitter’s Edit Tweet feature will allow users to make changes for 30 minutes.
• YouTube details more monetization features.

And, finally, join us tomorrow for a live Q&A:

Web3 for Beginners – NFT Utility 101: What Makes a Project MORE Valuable
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