Social Media Examiner - Making smarter Facebook ad decisions…

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How to Know if Your Facebook Ads Will Work

Wondering how to run effective Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? 

FB Ads is an immensely powerful platform for social marketers. But there are some very common mistakes which can prevent you from getting the results you want. 

One of those is not testing enough.

In order to run successful ads, you need to know what works. And in order to know what works, you have to test… and you have to test enough.

Lots of first-time marketers make the mistake of not investing enough in testing. You don’t have to spend the entire budget on different audiences, placements and creative, but you do have to test enough to get meaningful results.

That also means being smart about how you spend your budget. For example, if you only have $100, don’t test 100 different ads. Test just four, and you’ll get statistically significant, actually meaningful results.

Once you have some solid data from the first round, you can start scaling up. Spend the majority of your budget on tactics that you know to be effective, but always allocate money for continued experimenting. 

Other factors that negatively impact advertising campaigns include: 

1. A lack of understanding of FB insights and analytics

2. Not using the FB pixel, Conversions API, and UTMs

3. Not having a budget for your ad spend

Right from the start, you need to set boundaries for your spending. Set money aside for testing—but there should always be a limit. Otherwise, you risk spending money at random, without knowing how much you’ve spent or where it’s going.

To learn how to calculate a budget for FB ads and which metrics to consider to make smart decisions for campaigns that work, click below:  

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, and Spotify.

Here is some more great content you won't want to miss:

How to Stand Out With NFTs: What the Best Projects Are Doing
Want to build demand for an NFT project? Wondering what you can learn from other successful projects? Discover a three-step framework to create an engaged and active audience for your project. 

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• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Discover the Latest YouTube Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.

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• Listen on Apple, Google, Spotify.