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Meta Expands Call Ads Features

In a recently announced update, businessesĀ have four new ways to employ call ads:

Call ads are now available as a format under the Sales/Conversions objective in Ads Manager.

Under the Lead Gen, Traffic, and Sales objectives, a 60-second call optimization option will help businesses reach consumers interested in a phone conversation.

The pre-call business feature will allow businesses to include details to educate potential customers and ā€œhelp them make an informed decision before deciding to make a call.ā€

ToĀ learn more about these features, as well as an in-app calling solution, read the full announcement.


And here is more news you can use:


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.Ā Ā 

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