Social Media Examiner - Expanded ads features from Meta…

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Meta Expands Call Ads Features

In a recently announced update, businesses have four new ways to employ call ads:

Call ads are now available as a format under the Sales/Conversions objective in Ads Manager.

Under the Lead Gen, Traffic, and Sales objectives, a 60-second call optimization option will help businesses reach consumers interested in a phone conversation.

The pre-call business feature will allow businesses to include details to educate potential customers and “help them make an informed decision before deciding to make a call.”

To learn more about these features, as well as an in-app calling solution, read the full announcement.

And here is more news you can use:

• Meta launches its AI-powered text to video tool, Make-A-Video.
• Easily switch between or create new accounts and profiles on Facebook and Instagram.
• Twitter rolls out immersive video experience.
• YouTube rolls out narration voiceover feature for Shorts.