CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive
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Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform's appeal with Gen Z
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As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal. October 05, 2022 Surging photo-sharing app BeReal has brands like Chipotle, elf
Snapchat's limitations are finally catching up -- and marketers are noticing
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If Snapchat really wants to push past the competition to be a leader in the ad space, it still faces an uphill battle to get its ads business back on track. September 23, 2022 Snapchat's
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How Dateline NBC looks to grow its podcast business with Apple
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As midterm political spending outpaces 2020, streaming and TikTok become the focus
Friday, August 26, 2022
This year's midterm elections spending is on track to beat 2020, with the industry increasingly investing political dollars on streamers and emerging platforms like TikTok. August 26, 2022 This
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