CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive

CMOs are on their toes and not conducting 'business as usual' as data privacy regulators get more assertive

CMOs are a bundle of nerves these days. Blame data privacy regulators for some of it. If there was ever any doubt that lawsuits would come for advertisers that played fast and loose with people’s data, it's fading quickly.

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• This Digiday+ Media Buying Briefing looks ahead to this week's Digiday Media Buying Summit, a forum for media agencies of all stripes and sizes to share their pain points and success stories around a fast-changing industry.
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• GoDaddy plans to focus more on real customers to promote lesser-known tools including payments and e-commerce, CMO Fara Howard told Digiday.
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