2M followers on TikTok - What's the secret?

Pacsun is super clear on it's brand identity and with it's authentic approach to content creation and partnerships, it's able to build legit relationships with it's consumers.

With an "always-on" approach, leaning into hashtag challenges, and leveraging creator content and non-branded content from it's employees & sales associates, it has successfully put it's audience first.

Pacsun's relatability increases loyalty becuase it's audience knows it's not just there to promote a product or run a short-term campaign to boost metrics, a level of authenticity Gen Z loves to see.

Identity first, product second is that *magic* most brands are missing, plus the in-app shopping features don't hurt either.

Stop obsessing over page views

A summary of the bite above? Consumers want a great experience that includes a human element.

Focusing on performance metrics alone isn't going to give you the authentic brand connection or loyalty you're looking for and it's one way to lose any loyal customers you thought you had in the first place.

Your brand is not about you! We repeat, 🗣️ your brand is NOT about YOU!

Start by understanding each individual consumer in the context of THEIR journey and be nimble enough to give them what they're looking for at the right time.

If you *think* you've got a grasp on your consumer, start optimizing with this 5 part framework.

SMALL BITES

Wait... so you get rewarded for watching ads?? 🤔

Mercedes 🚫 Greenwashing 🚫

Skrrrt! Google algo update

As if "as seen on TikTok" wasn't enough...

E(mployee)X + C(ustomer)X = <3

Shortcuts for generating revenue? Yes plz

Don't ignore mobile marketing

Short form video strikes again! But honestly, who's surprised?

Ok, Disney, go on with your bad self

Oh boy, here we go again 😬

TWEET OF THE WEEK

The future is NOW. Are you ready?

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