Mailbrew Marketing Weekly - Marketing Weekly #97

Sunday October, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Blogs

Better Marketing - Medium

How to Use Fear in Marketing

Alexander LewisOct 14

How Much Youtube Paid Me For 127.000 Views In 2022

Finance SamuraiOct 14

Lessons from Ten-plus Years as a Virtual Marketing Manager

Danielle Spinks-EarlOct 14

5 Tips on How to Successfully Promote Affiliate Products On Your Website

Finance SamuraiOct 14

How to Successfully Crowdfund a Project: A Step-By-Step Guide

Christopher MassimineOct 13

Copyblogger

SEO for Content Writers, Simplified

Tim StoddartOct 13

If you’re looking to get more website traffic, SEO for content writers becomes an unavoidable subject. SEO (search engine optimization) plays...

The post SEO for Content Writers, Simplified appeared first on Copyblogger.

Buffer Resources

How We Set Communications Expectations As A Fully Remote Team

Hailley GriffisOct 13

This is an excerpt from our internal wiki sharing best practices for communication and our communications expectation as a fully remote team.

SEO Blog by Ahrefs

How to Build a Keyword Strategy [Free Template]

Joshua HardwickOct 14

There are many ways to do it, but all methods pretty much boil down to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go through how to…

Newsletters

Carnage Issues

Scaredy Cat 🙀

Victoria KellyOct 13

Knowing your audience. Letting money talk. To stream or not to stream? And SEO plugin wars.

The post Scaredy Cat 🙀 appeared first on Carney.

Podcasts

Duct Tape Marketing

Aligning Your Life To Manifest The Joy And Success You Deserve

ducttapemarketing.comOct 13

In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands …

Ecommerce Marketing School with Ben Jabbawy

Planning Your Email And SMS Calendar For Black Friday #542

share.transistor.fmPrivyOct 14

Try Privy for FREE today
Follow Ben on Twitter
Get The Ultimate Black Friday Bundle Offer
Get your copy of The Ultimate Black Friday Calendar
Get your free SMS marketing templates
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass …

The Copyblogger Podcast

She Has Three OnlyFans Identities

Copyblogger Media LLCOct 13

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about a bunch of creators, from Youtubers to OnlyFans models, and everything in between.

Cool Stuff Mentioned In The Show

Dream Studio Course - For creators who need home studios
Tim’s video output system …

Marketing Over Coffee Marketing Podcast

Now with More Jay Baer and Speed!

John Wall and Christopher PennOct 14

In this Marketing Over Coffee: In this episode best-selling author Jay Baer talks about his new study: The Time to Win! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! The Time To Win How has the pandemic changed our notion of time? How does speed …

The Science of Social Media

Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series

anchor.fmBufferOct 11

Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far).

The eight-episode series tells …

r/marketing

Here’s What Happened Last Week on Social Media (Marketer’s Edition)

205

Top 5 Updates of the Week:

Biden Signs New Data Transfer Framework to Save US-EU Data Flow.
TikTok launched 7 new Editing Tools and Image Mode for Photos like Instagram.
Instagram is increasing the amount of Ads you see on your profile or feed.
Twitter’s Edit Feature Available to Blue …

I spent 3 days reading 30+ Marketing Reports, Case-Studies and Here’s What I learned About TikTok, UGC and Social Media! -2

168

Tiktok Audience Insights

37% of Tiktok users are in the top third of spenders, which means they are 61% more likely than other platforms users to be the top spenders.
Tiktok Audience is 48% more likely to discover new brands and products through Creators and celebrities.
25% Users discover Brands …

I am a Director of Communications for a media agency. Here to answer your questions about branding or advertising.

163

149

Hi all,

I am Director of Communications at a small media planning and buying agency (\~75 people) and I have a few hours to kill to answer any questions you may have about either branding or advertising.

Here is a little bit about my no-background:

Graduated with a bachelors degree …

Marketing - Latest - Google News

Content Personalization: What Is It? - Search Engine Journal

Search Engine JournalOctober 14

The Uber Of Hyperlocal Marketing Is Here — And Its Crowdfunding Campaign Ends Soon - Benzinga

BenzingaOctober 14

Ad Tech Rising Star & Personality Shortlist 2022 - ExchangeWire

ExchangeWireOctober 14

Cartoon Network Marketing Execs Latest to Go in Warner Bros. Discovery Layoffs - Hollywood Reporter

Hollywood ReporterOctober 13

The Big, Secretive Business Of Amazon's 100+ Private-Label Brands - CNBC

CNBCOctober 12

The Brands Trying to Win Gen Z Twitter Have Gone Too Far – Mother Jones - Mother Jones

Mother JonesOctober 12

Beware of ROAS, ROI's dangerous digital twin - Marketing Week

Marketing WeekOctober 12

12 Tactics For Law Firm Content Marketing Success - Search Engine Journal

Search Engine JournalOctober 10

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Scoop: Meta ending support for Instant Articles

www.axios.com

It’s part of a broader effort by Meta to move away from investments in news content on its apps.

The Urge to Act: How the World's Best Storytellers Grow Audiences and Inspire Action - Zoom

lu.ma

“Storytelling” has become a buzzword in marketing, which is kinda like chefs making “food” a buzzword. It’s just supposed to be what we do. But …

r/ProgrammerHumor - All unit tests passing

www.reddit.com

326 votes and 16 comments so far on Reddit

instagram.workplace.com

See posts, photos and more on Facebook.

Copy.ai: Write better marketing copy and content with AI

www.copy.ai

Get great copy that sells. Copy.ai is an AI-powered copywriter that generates high-quality copy for your business. Get started for free, no credit card required! …

Alexander Obenauer

alexanderobenauer.com

In my current work, I’m exploring new and renewed ideas for how personal computing can better serve people’s lives — expanding opportunity, agency, curiosity, and …

Marketers

Andrea Bosoni @theandreboso

A founder just told me they’ll go all in on marketing as soon as the product is ready and I’m dying inside.

1.8k

123Oct 12 · 3:17 AM

Matthew Kobach @mkobach

What’s something that improved your life so much that you wish you would have done it earlier?

972

81Oct 15 · 4:06 AM

Lenny Rachitsky @lennysan

Newsletter milestone: 2️⃣5️⃣0️⃣,0️⃣0️⃣0️⃣💥

Some stats and learnings from my newsletter'ing journey so far:

923

27Oct 15 · 10:08 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketers:

Here are 5 proven subject lines you can use for your emails:

1. The one thing ___ gets wrong
2. How to ___ without ___
3. Why ___ is making you ___
4. ___ vs ___, which one is better?
5. A story about ___

Watch your open rates increase with these 🚀

811

126Oct 12 · 8:11 AM

Taylor Lagace @TaylorLagace

My agency works with 10,000+ influencers per month while paying $0 for posts.

And every single influencer who works with us produces high-quality content.

This strategy saves our clients a minimum of $300,000 per year.

Here’s how:

688

128Oct 14 · 12:27 PM

Aleyda Solis 🇺🇦 @aleyda

Topic extraction, text classification and sentiment analysis of your top performing content and targeted SERPs top ranked pages to identify topics gap and opportunities don't need to be hard. Here are freemium Google Sheets Add-Ons you can use:

...

446

96Oct 14 · 5:41 AM

Amanda Natividad @amandanat

holy shit. i just tried that AI writing tool that people are tweeting about and can confirm it is ridiculous.

467

14Oct 15 · 8:33 PM

Katelyn Bourgoin ⚡️ @KateBour

I started publishing regularly to LinkedIn 4 months ago

Today I found out I've been named one of the Top 200 LinkedIn Creators

What's my secret?

433

31Oct 13 · 6:56 AM

Jeremy Moser @jmoserr

“SEO is dead”
“Voice search is the future”
“TikTok is the new search engine”

8.5 billion searches happen daily on Google alone. Stop convincing yourself not to start with SEO.

276

40Oct 14 · 9:46 AM

Matt Navarra @MattNavarra

THIS

259

38Oct 14 · 2:54 AM

Alex Garcia 🔍 @alexgarcia_atx

Generating quality content ideas consistently is difficult.

And can make or break your growth.

So, here are 7 tools and resources to never run out of quality content ideas:

226

37Oct 15 · 8:00 AM

Rand Fishkin @randfish

Well-known person: *says horrific things*
Media: "Amplify that everywhere!"

Well-known person: *does kind, normal things*
Media: *crickets...*

When hateful speech is rewarded w/ attention, guess what we get more of? Cancel culture doesn't exist. Engagement algorithms do.

220

42Oct 11 · 7:17 PM

Ross Simmonds @TheCoolestCool

Every content marketing exec wants to publish 10x content but no one wants to put in the research & planning to create it.

155

20Oct 13 · 8:37 PM

Daniel Murray @Dmurr68

Looking for podcast guests for The Marketing Millennials podcast for the following topics:

- Media Buyers
- YouTube shorts
- editing short form videos
- Paid Advertising
- Brand Marketing
- Product Marketing

Tag the best people you know at any of these topics 👇

102

8Oct 13 · 11:16 AM

Corey Haines @coreyhainesco

It's live! 🎉

Compare yourself to other SaaS companies and benchmark your marketing metrics to see how you're doing.

swipefiles.com/state-of-saas-…

12Oct 13 · 7:19 AM

Wil Reynolds @wilreynolds

Man I'm feeling this dad for some reason, have any of you had a moment like this? If so what were you watching your kid do? twitter.com/GoodNewsCorres…

GoodNewsCorrespondent @GoodNewsCorres1

Father becomes emotional watching son make his 1st-team debut with soccer club

@endrickii became youngest player to enter the field in @Palmeiras team history: 16yrs, 2months & 16days

After the win son went looking for his dad to gift him his game jersey

7Oct 12 · 1:52 PM

Miles Beckler @milesbeckler

My 7-figure skill stack:

#1 - Keyword Research
#2 - Create useful content (vids/blogs)
#3 - Search engine optimization
#4 - High converting opt-in offers/pages
#5 - Getting emails opened, read & click'd on
#6 - Finding great offers my audience wants

Are you overcomplicating it?

12Oct 12 · 8:15 AM

Kevin_Indig @Kevin_Indig

Microsoft, the biggest investor in OpenAi, announced to use DALL-E in a Canva-competitor called Designer.

That makes Designer one of the first tools to leverage AI image generation natively. A massive speed-up for designers ans non-designers.

6Oct 13 · 6:34 AM

Kristen LaFrance @kdlafrance

I’m just… fucking tired.

3Oct 12 · 3:33 PM

JH Scherck @JHTScherck

Weird that folks who thirst to be influencers post simplistic tips and tricks and round ups of free tools and the dreaded 🧵

... but the folks on here that actually have some pull IRL just constantly shitpost and do not take this here bird app seriously at all.

0Oct 14 · 4:23 PM

hiten.eth @hnshah

Going back to the basics never fails.

6Oct 11 · 10:36 PM

Jacob McMillen @jmcmillen89

For 90% of aspiring writers, this is the best way to start your copywriting journey.

Don’t pay $1 for premium training until you’ve made your first $1,000 using free resources.

⚫ Francis @francis_oleh

51 days ago, I started learning Copywriting.

I never paid even $1 for any course, mentor or program.

I made YouTube my master instead; as it's crowded with tons of Free courses.

Here are 7 Videos from 7 Copywriting geniuses that'll get you started in just 3 mins: 🧵🧵

3Oct 15 · 8:47 AM

Jay Acunzo @jayacunzo

Yanno the whole “sell me this pen” prompt for hiring sales pros?

I think marketers should be given a similar if somewhat silly prompt:

“Tell me a story.”

2Oct 12 · 8:57 AM

April Dunford @aprildunford

Super interesting from a positioning standpoint - notice the focus on beating "no watch" status quo and really narrowing down the target buyer segment.

Sean Frank @SeanEcom

"Not just a wallet company"
Today we launch our next major product category...

How does a 9 figure brand decide to get into a new vertical?
How does Ridge think about Brand, Product, and Customer?

Here is why I am so excited to enter into the worlds most competitive market: