Mailbrew Marketing Weekly - Marketing Weekly #97

How to Use Fear in Marketing • How Much Youtube Paid Me For 127.000 Views In 2022 • Lessons from Ten-plus Years as a Virtual Marketing Manager • 5 Tips on How to Successfully Promote Affiliate Products On Your Website • How to Successfully Crowdfund a Project: A Step-By-Step Guide • SEO for Content Writers, Simplified • How We Set Communications Expectations As A Fully Remote Team • How to Build a Keyword Strategy [Free Template] • How to Measure “Hard-to-Measure” Marketing Channels • Ecommerce Customer Retention: 7 Strategies to Boost it in 2022
16
Sunday October, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

SEO for Content Writers, Simplified
Tim StoddartOct 13

If you’re looking to get more website traffic, SEO for content writers becomes an unavoidable subject. SEO (search engine optimization) plays...

The post SEO for Content Writers, Simplified appeared first on Copyblogger.

How We Set Communications Expectations As A Fully Remote Team
Hailley GriffisOct 13
This is an excerpt from our internal wiki sharing best practices for communication and our communications expectation as a fully remote team.
How to Build a Keyword Strategy [Free Template]
Joshua HardwickOct 14
There are many ways to do it, but all methods pretty much boil down to finding keywords that:  Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go through how to
Read more ›
How to Measure “Hard-to-Measure” Marketing Channels
Rand FishkinOct 12
I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content, and word-of-mouth. But, never stepped up and made clear how to use metrics, imperfect though they may be, to turn impossible-to-measure into difficult, but possible. Sadly, …
Ecommerce Customer Retention: 7 Strategies to Boost it in 2022
Gareth HancockOct 11

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket: You can keep filling it, but you’re much better off stopping the leak.   The more you put …

How Parabol Reached 150K Monthly Visits With Content Journalism
Tim MetzOct 11

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? It’s a challenge many small teams face. One of them, Parabol, an online meeting tool, turned to us to solve it. We embraced Parabol’s culture of experimentation to discover an approach we call …

How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked
Cameron BrownOct 14
In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those …

Newsletters

Scaredy Cat 🙀
Victoria KellyOct 13

Knowing your audience. Letting money talk. To stream or not to stream? And SEO plugin wars.

The post Scaredy Cat 🙀 appeared first on Carney.


Podcasts

Aligning Your Life To Manifest The Joy And Success You Deserve

In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands …

She Has Three OnlyFans Identities
Copyblogger Media LLCOct 13

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about a bunch of creators, from Youtubers to OnlyFans models, and everything in between.

Cool Stuff Mentioned In The Show

Now with More Jay Baer and Speed!
John Wall and Christopher PennOct 14

In this Marketing Over Coffee: In this episode best-selling author Jay Baer talks about his new study: The Time to Win! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! The Time To Win How has the pandemic changed our notion of time? How does speed …

Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series
anchor.fmBufferOct 11

Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far).

The eight-episode series tells …


Here’s What Happened Last Week on Social Media (Marketer’s Edition)

Top 5 Updates of the Week:

  • Biden Signs New Data Transfer Framework to Save US-EU Data Flow.
  • TikTok launched 7 new Editing Tools and Image Mode for Photos like Instagram.
  • Instagram is increasing the amount of Ads you see on your profile or feed.
  • Twitter’s Edit Feature Available to Blue …
I spent 3 days reading 30+ Marketing Reports, Case-Studies and Here’s What I learned About TikTok, UGC and Social Media! -2

Tiktok Audience Insights

  1. 37% of Tiktok users are in the top third of spenders, which means they are 61% more likely than other platforms users to be the top spenders.
  2. Tiktok Audience is 48% more likely to discover new brands and products through Creators and celebrities.
  3. 25% Users discover Brands …
I am a Director of Communications for a media agency. Here to answer your questions about branding or advertising.

Hi all,

I am Director of Communications at a small media planning and buying agency (\~75 people) and I have a few hours to kill to answer any questions you may have about either branding or advertising.

Here is a little bit about my no-background:

  • Graduated with a bachelors degree …


Marketing Jobs on the Swipe Files Job Board →


Twitter

theandreboso
Andrea Bosoni @theandreboso

A founder just told me they’ll go all in on marketing as soon as the product is ready and I’m dying inside.

123Oct 12 · 3:17 AM
mkobach
Matthew Kobach @mkobach

What’s something that improved your life so much that you wish you would have done it earlier?

81Oct 15 · 4:06 AM
lennysan
Lenny Rachitsky @lennysan

Newsletter milestone: 2️⃣5️⃣0️⃣,0️⃣0️⃣0️⃣💥

Some stats and learnings from my newsletter'ing journey so far:

27Oct 15 · 10:08 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Email Marketers:

Here are 5 proven subject lines you can use for your emails:

1. The one thing ___ gets wrong
2. How to ___ without ___
3. Why ___ is making you ___
4. ___ vs ___, which one is better?
5. A story about ___

Watch your open rates increase with these 🚀

126Oct 12 · 8:11 AM
TaylorLagace
Taylor Lagace @TaylorLagace

My agency works with 10,000+ influencers per month while paying $0 for posts.

And every single influencer who works with us produces high-quality content.

This strategy saves our clients a minimum of $300,000 per year.

Here’s how:

128Oct 14 · 12:27 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Topic extraction, text classification and sentiment analysis of your top performing content and targeted SERPs top ranked pages to identify topics gap and opportunities don't need to be hard. Here are freemium Google Sheets Add-Ons you can use:

...

96Oct 14 · 5:41 AM
amandanat
Amanda Natividad @amandanat

holy shit. i just tried that AI writing tool that people are tweeting about and can confirm it is ridiculous.

14Oct 15 · 8:33 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

I started publishing regularly to LinkedIn 4 months ago

Today I found out I've been named one of the Top 200 LinkedIn Creators

What's my secret?

31Oct 13 · 6:56 AM
jmoserr
Jeremy Moser @jmoserr

“SEO is dead”
“Voice search is the future”
“TikTok is the new search engine”

8.5 billion searches happen daily on Google alone. Stop convincing yourself not to start with SEO.

40Oct 14 · 9:46 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Generating quality content ideas consistently is difficult.

And can make or break your growth.

So, here are 7 tools and resources to never run out of quality content ideas:

37Oct 15 · 8:00 AM
randfish
Rand Fishkin @randfish

Well-known person: *says horrific things*
Media: "Amplify that everywhere!"

Well-known person: *does kind, normal things*
Media: *crickets...*

When hateful speech is rewarded w/ attention, guess what we get more of? Cancel culture doesn't exist. Engagement algorithms do.

42Oct 11 · 7:17 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Every content marketing exec wants to publish 10x content but no one wants to put in the research & planning to create it.

20Oct 13 · 8:37 PM
Dmurr68
Daniel Murray @Dmurr68

Looking for podcast guests for The Marketing Millennials podcast for the following topics:

- Media Buyers
- YouTube shorts
- editing short form videos
- Paid Advertising
- Brand Marketing
- Product Marketing

Tag the best people you know at any of these topics 👇

8Oct 13 · 11:16 AM
coreyhainesco
Corey Haines @coreyhainesco

It's live! 🎉

Compare yourself to other SaaS companies and benchmark your marketing metrics to see how you're doing.

swipefiles.com/state-of-saas-…

12Oct 13 · 7:19 AM
wilreynolds
Wil Reynolds @wilreynolds

Man I'm feeling this dad for some reason, have any of you had a moment like this? If so what were you watching your kid do? twitter.com/GoodNewsCorres…

GoodNewsCorres1
GoodNewsCorrespondent @GoodNewsCorres1

Father becomes emotional watching son make his 1st-team debut with soccer club

@endrickii became youngest player to enter the field in @Palmeiras team history: 16yrs, 2months & 16days

After the win son went looking for his dad to gift him his game jersey

7Oct 12 · 1:52 PM
milesbeckler
Miles Beckler @milesbeckler

My 7-figure skill stack:

#1 - Keyword Research
#2 - Create useful content (vids/blogs)
#3 - Search engine optimization
#4 - High converting opt-in offers/pages
#5 - Getting emails opened, read & click'd on
#6 - Finding great offers my audience wants

Are you overcomplicating it?

12Oct 12 · 8:15 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Microsoft, the biggest investor in OpenAi, announced to use DALL-E in a Canva-competitor called Designer.

That makes Designer one of the first tools to leverage AI image generation natively. A massive speed-up for designers ans non-designers.

6Oct 13 · 6:34 AM
JHTScherck
JH Scherck @JHTScherck

Weird that folks who thirst to be influencers post simplistic tips and tricks and round ups of free tools and the dreaded 🧵

... but the folks on here that actually have some pull IRL just constantly shitpost and do not take this here bird app seriously at all.

0Oct 14 · 4:23 PM
hnshah
hiten.eth @hnshah

Going back to the basics never fails.

6Oct 11 · 10:36 PM
jmcmillen89
Jacob McMillen @jmcmillen89

For 90% of aspiring writers, this is the best way to start your copywriting journey.

Don’t pay $1 for premium training until you’ve made your first $1,000 using free resources.

francis_oleh
⚫ Francis @francis_oleh

51 days ago, I started learning Copywriting.

I never paid even $1 for any course, mentor or program.

I made YouTube my master instead; as it's crowded with tons of Free courses.

Here are 7 Videos from 7 Copywriting geniuses that'll get you started in just 3 mins: 🧵🧵

3Oct 15 · 8:47 AM
jayacunzo
Jay Acunzo @jayacunzo

Yanno the whole “sell me this pen” prompt for hiring sales pros?

I think marketers should be given a similar if somewhat silly prompt:

“Tell me a story.”

2Oct 12 · 8:57 AM
aprildunford
April Dunford @aprildunford

Super interesting from a positioning standpoint - notice the focus on beating "no watch" status quo and really narrowing down the target buyer segment.

SeanEcom
Sean Frank @SeanEcom

"Not just a wallet company"
Today we launch our next major product category...

How does a 9 figure brand decide to get into a new vertical?
How does Ridge think about Brand, Product, and Customer?

Here is why I am so excited to enter into the worlds most competitive market:

0Oct 14 · 9:18 AM

Thanks for reading!

Have a great week. 🤓


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