Katarina NahtigalSep 23
Mailbrew Marketing Weekly - Marketing Weekly #94
25
Sunday September, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
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Blogs
Nudging: How ASOS Creates an Environment that Makes Us Buy More
Virtual Influencers — The Future of Brand Marketing?
Dung Claire TranSep 23
The Best Pricing Model for Email Marketers — Revenue Sharing
Mirakle MoniqueSep 23
Why and How To Launch a Free Community for Your Creator Business
Alberto Cabas VidaniSep 23
Should You Buy An Existing Instagram Account?
Edgaras KatinasSep 23
The 7 Keys to Writing a Better List Post
Sonia SimoneSep 22
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list...
The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.
Meta ads strategy. Ideas to use in your 2023 campaigns.
Michelle ChowSep 23
Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.
The post Meta ads strategy. Ideas to use in your 2023 campaigns. appeared first on Copywriting for startups and marketers.
Ask Buffer: How Can You Batch Content for Social Media?
Tamilore OladipoSep 22
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
How to Write a Blog Post Outline (7 Simple Steps) 
But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline. Creating a blog post outline will help you: Overcome the dreaded “writer’s block.” Organize your thoughts before…
Si Quan OngSep 23
But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline. Creating a blog post outline will help you: Overcome the dreaded “writer’s block.” Organize your thoughts before…Read more ›
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Rand FishkinSep 21
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for all paid subscribers. In a few weeks, SparkToro is updating our prices …
Recipes vs. Movies: When to Use Storytelling in Content Marketing
Tim MetzSep 19
“You should add some more narrative to your articles,” my editor said in our regular catch-up. “Sure,” I answered. “I’ll write a fictional story for one of my clients.” The next day, I found my meeting notes, that goal, and a blank screen in front of me. “A fictional story …
Newsletters
🟡 How to grab attention (for your company)
Ali AbouelattaSep 20
5 dead simple strategies for a brand to stand out.
3 Cheers for Brand Building 🍻
Victoria KellySep 22
In this week's recap: Get smarter in social and automation. Then ask yourself if your brand needs a refresh.
The post 3 Cheers for Brand Building 🍻 appeared first on Carney.
Podcasts
Speed Up Your Business Growth Through Experimentation
ducttapemarketing.comSep 22
In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide - including this one.
The Perfect Type Of Email To Send Right Now #530
- Try Privy for FREE today
- Follow Ben on Twitter
- Get The Ultimate Black Friday Bundle Offer
- Get your copy of The Ultimate Black Friday Calendar
- Get your free SMS marketing templates
- Create your FREE Masterclass+ account
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass …
How to Be Perfect (...Not)
Copyblogger Media LLCSep 22
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through Tim’s recent article on decision making. They discuss haters, having skin in the game, how to lead teams through decisions making, how to (actually) start saying no to stuff, and a whole lot …
Now with More Sleepy Chicken!
John Wall and Christopher PennSep 23
In this Marketing Over Coffee: In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman …
Audience Re-Air: Realism in Audio Fiction
Hey! This feed isn’t dead. Yes we’re still taking a little break but we’re working hard on another Castos Original. Also we’re working on a story about the…
Top free marketing tools that you probably haven't heard of
Update: I will share another list next week - have many more such tools. Thanks for the upvotes and comments by the way.
Let's face it, marketing tools can be expensive and you need not one but many for your day-to-day job.
Here are 16 free marketing tools that …
7 Social Media Marketing Tactics You Need!
1. Starting with Most Common Strategy Among B2B & B2C for Social Media!
On LinkedIn and Instagram, Carousels are one of the best formats to create content and to build an educated and engaged following. To create one of the best carousels, most creators and businesses use AIDA framework, generally …
LinkedIn’s “Audience Network” is blatantly fraudulent and riddled with bots
Curious if anyone out there has seen success with this feature. For months we’ve been running ads on LI while enabling “audience network” expansion, and after doing some web analysis have uncovered that a VAST, vast majority of the traffic is bots…. But oooo boy look at that CTR! 😅 …
Marketing Jobs on the Swipe Files Job Board →
Case Study AI content punished by the HCU update
Google’s HCU update punished low-quality AI content after all. In this case study, I show why and how to detect it.
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers - SparkToro
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and
Amanda Natividad Learn more about the power of Reddit — and the specific differences that make it such a unique platform. And check out the data in SparkToro. By @r…
Rand Fishkin New *LAUNCH* in SparkToro: sparktoro.com/blog/which-sub… ➼ Find the subreddits any audience subscribes-to ➼ See them in % order ➼ Get the words &am…
Blog of Robin Cole - A brief introduction to satellite image classification with neural networks
What is image classification, which models are used and how to approach your first project
20 Product: The No 1 Metric You Need To Look at When Building Product | Why the Best in Product Have No Domain Experience | Why You Should Not Hire From Incumbents & The Difference Between Good vs Great PMs with David Lieb, Visiting Group Partner @ Y Comb
Listen to this episode from The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch on Spotify. David Lieb is one of …
Made on YouTube: supporting the next wave of creative entrepreneurs
Introducing the next chapter in rewarding creativity on our platform.
Katelyn Bourgoin ⚡️ @KateBour
Which one would you choose?
A) $120 per night without breakfast
B) $135 per night with breakfast
C) $200 per night with breakfast for the royal bedroom villa
You likely chose C. And there’s a reason for it.
Let’s talk about Price Relativity (with 6 examples):
2.3k
494Sep 22 · 5:52 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Copywriting Tip:
Make your Calls-to-action specific.
”Buy now” → “Get instant access + lifetime updates”
”Sign up” → “Get weekly value-packed emails”
”Join today” → “Join 1,920 other marketers inside”
More specific = more clicks = more $$$.
1.7k297Sep 21 · 7:38 AM
Matthew Kobach @mkobach
I can’t believe I used to commute ~90 minutes a day. What a complete waste of time.
97062Sep 22 · 7:12 AM Amanda Natividad @amandanat
830 million LinkedIn users
430 million Reddit users
238 million Twitter users
Your marketing doesn’t need to reach all of them.
In fact, it shouldn’t.
How to find the right customers, readers, listeners, and social followers:
812129Sep 22 · 7:54 AM
Matt Navarra @MattNavarra
Instagram is rolling out its longer stories feature
Videos will no longer be split into separate story segments if under 60 seconds long.
718141Sep 23 · 1:11 AM
Jay Acunzo @jayacunzo
Most business books are just 20 blog posts in a trench coat.
57452Sep 22 · 4:55 AM
Ross Simmonds @TheCoolestCool
Underrated YouTube SEO Strategy:
Embed all of your YouTube videos on landing pages and blog posts that are ranking for relevant and popular keywords associated with the subjects you cover.
51856Sep 23 · 12:31 PM
Lenny Rachitsky @lennysan
Why growth always starts with retention from @ElenaVerna
25825Sep 22 · 4:46 PM
Nik Sharma @mrsharma
Emma Chamberlain came to NYC and tried Blank Street Coffee.
She loved it so much, it made it into her vlog viewed by 6.6M+ views.
Then Blank Street thought, let’s ride the wave!!
This is a perfect example of a well-executed collaboration 🔥☕️
24113Sep 24 · 10:44 AM
Aleyda Solis 🇺🇦 @aleyda
First time I’m called an SEO “guru”, and “waste of time” … and it had been a while since I had been called a girl 🤔 thankfully, I know better to not let a troll to influence me but imagine if I was just starting to speak 😞 be better than @rankingpatents when sharing feedback twitter.com/rankingpatents…
2404Sep 21 · 1:44 AM
Jeremy Moser @jmoserr
Copywriting tip: if you wouldn’t use a phrase in real customer conversations don’t use it in your marketing copy.
21525Sep 22 · 10:01 AM
Andrea Bosoni @theandreboso
A founder told me they don’t care about getting brand awareness because they want conversions.
It’s a bit like saying you don’t care about learning to walk because you want to run.
20529Sep 21 · 4:06 AM
Alex Garcia 🔍 @alexgarcia_atx
Treat content like a product.
• Find problems your audience faces
• Determine what makes it a challenge
• Create content to help solve it
Don't create content to just create content.
Create content to create an impact.
13015Sep 20 · 6:02 PM Rand Fishkin @randfish
New *LAUNCH* in SparkToro: sparktoro.com/blog/which-sub…
➼ Find the subreddits any audience subscribes-to
➼ See them in % order
➼ Get the words & phrases they use most on Reddit
➼ Data that was (to my knowledge) never before possible is now <30 seconds away
10621Sep 20 · 8:53 PM
Taylor Lagace @TaylorLagace
We’re doing a giveaway!
Our average retainer is $7,500 per month, depending on what a client needs.
One brand is going to receive an influencer seeding campaign without paying our retainer fee.
$15,000+ worth of services for $0.
Here’s how the giveaway works:
7425Sep 23 · 1:53 PM
Tim Soulo 🇺🇦 @timsoulo
Putler just announced partial mobilization in Russia. 🤬
This means tens (hundreds?) of thousands more deaths from both sides.
He also threatened again to use nuclear weapons.
This is going to be tough.
Please keep supporting Ukraine! 🙏
546Sep 21 · 12:08 AM
Miles Beckler @milesbeckler
It's a constant rotation
Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think...
4210Sep 21 · 2:17 PM
Pe:p Laja 🇺🇦 @peeplaja
The people who talk about community-led growth or PLG or whatever led growth are all wrong. Those models are not representative of how companies actually grow.
Introducing a revolutionary, brand new concept: Buyer-led growth.
If you get more buyers, you grow.
🤯🤯
404Sep 21 · 10:22 AM
Kristen LaFrance @kdlafrance
I truly— with my entire heart, soul, higher self, moon rising, sun setting being— that dogs are the greatest thing in existence.
310Sep 23 · 5:06 PM
OB⚡ @OrebixDigital
6 Key Areas of SEO You Should Know as a Business Owner orebix.com/blog/seo/key-a… #MarketingTwitter via @init_bobjames
00Sep 25 · 1:20 AM OB⚡ @OrebixDigital
When is the Best Time and What is the Best Day to Send Emails? orebix.com/blog/internet-… #MarketingTwitter via @init_bobjames
10Sep 25 · 1:19 AM
/Bob ⚡ James/ @init_bobjames
10-11am and 2-4pm, Tuesday, Wednesday, Thursday.
Not 3.13am Sunday? Evidence? 📨
#MarketingTwitter
orebix.com/blog/internet-…
30Sep 25 · 1:13 AM
Augere Marketing @AugereMarketing
“El mayor defecto de la publicidad actual es que hay demasiada” - Luis Bassat
#publicidad #marketingtwitter
10Sep 25 · 12:49 AM
Friends with Benedict @Chimobibenedict
Marketers and Social Media Managers, how do you schedule your content calendar?
#marketingtwitter
33Sep 24 · 11:21 PM
🎐‹ 𓂃mel : openᵎᵎ selling & boosting socmeds @meliasocmeds
🕊️ : twitter account up for sale ! 〃
✿ has 8.6k followers (writer acc)
✿ good for personal, dump, & promoting.
#availablenow #NFT #NFTCommunity #NFTGiveaways #ForSale #Instagram #marketingtwitter #SocialMedia #Crypto #cryptocurrency #Bitcoin #forex #Trade #Twitter号 #nsfwtwt
41Sep 24 · 10:05 PM 🎐‹ 𓂃mel : openᵎᵎ selling & boosting socmeds @meliasocmeds
🕊️:twitter account up for sale !
✿has 3.4k ph followers organic (almost 80%ph)
✿good for personal, business, dump, & promoting.
#availablenow #NFT #NFTCommunity #NFTGiveaways #ForSale #Instagram #marketingtwitter #SocialMedia #Crypto #cryptocurrency #Bitcoin #forex #Twitter
40Sep 24 · 9:58 PM
Keylitic 📈 @keylitic
Today's Trend is an effective way of minimizing adverse effects of increasing screen time: Blue Light Glasses Benefits - Keylitic Score: 9
#Marketing #MarketResearch #MarketingTwitter #Trends #Trending #Analytics #SEO #ROI #BlueLight #BusinessIntelligence
00Sep 24 · 8:58 PM
Britt Taylor (she/her) @thetinycoast
Thinking about starting a business? This step-by-step guide has you covered! Complete with free worksheets & resources. tinycoastdigital.com/insights/a-how…
#smallbusiness #startup #business #onlinebusiness #digitalmarketing #webdesign #nocode #queertech #womeninbusiness #marketingtwitter
32Sep 24 · 4:46 PM
Trav Media Group @travmediagroup
Agility During a Marketing Transformation with Oracle's SVP Brand & Digital cstu.io/3c4c8d #beTMG #photography #marketingtwitter
10Sep 24 · 2:29 PM Friends with Benedict @Chimobibenedict
"Scheduling meetings the old way" 😂
First, I love the comparison.
Second, they were bold enough to say "hey, we offer a better customer service for less, why not come on board?".
What do you think #marketingtwitter ?
@AppSumo
10Sep 24 · 2:01 PMThanks for reading!
Have a great week. 🤓
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