Copywriting Tip:

Make your Calls-to-action specific.

”Buy now” → “Get instant access + lifetime updates”
”Sign up” → “Get weekly value-packed emails”
”Join today” → “Join 1,920 other marketers inside”

More specific = more clicks = more $$$.

830 million LinkedIn users
430 million Reddit users
238 million Twitter users

Your marketing doesn’t need to reach all of them.

In fact, it shouldn’t.

How to find the right customers, readers, listeners, and social followers:

Most business books are just 20 blog posts in a trench coat.

Why growth always starts with retention from @ElenaVerna

First time I’m called an SEO “guru”, and “waste of time” … and it had been a while since I had been called a girl 🤔 thankfully, I know better to not let a troll to influence me but imagine if I was just starting to speak 😞 be better than @rankingpatents when sharing feedback twitter.com/rankingpatents…

A founder told me they don’t care about getting brand awareness because they want conversions.

It’s a bit like saying you don’t care about learning to walk because you want to run.

Treat content like a product.

• Find problems your audience faces
• Determine what makes it a challenge
• Create content to help solve it

Don't create content to just create content.

Create content to create an impact.

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$15,000+ worth of services for $0.

Here’s how the giveaway works:

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It's a constant rotation

Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think...

"I'll try" means "I'll fail"

I truly— with my entire heart, soul, higher self, moon rising, sun setting being— that dogs are the greatest thing in existence.