Mailbrew Marketing Weekly - Marketing Weekly #94

Nudging: How ASOS Creates an Environment that Makes Us Buy More • Virtual Influencers — The Future of Brand Marketing? • The Best Pricing Model for Email Marketers — Revenue Sharing • Why and How To Launch a Free Community for Your Creator Business • Should You Buy An Existing Instagram Account? • The 7 Keys to Writing a Better List Post • Meta ads strategy. Ideas to use in your 2023 campaigns. • Ask Buffer: How Can You Batch Content for Social Media? • How to Write a Blog Post Outline (7 Simple Steps) • Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
25
Sunday September, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

The 7 Keys to Writing a Better List Post
Sonia SimoneSep 22

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list...

The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

Meta ads strategy. Ideas to use in your 2023 campaigns.
Michelle ChowSep 23

Do you have a Facebook ads strategy? Learn how you can use this popular platform to run ads that are cost-effective and generate conversions.

The post Meta ads strategy. Ideas to use in your 2023 campaigns. appeared first on Copywriting for startups and marketers.

Ask Buffer: How Can You Batch Content for Social Media?
Tamilore OladipoSep 22
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
How to Write a Blog Post Outline (7 Simple Steps)
Si Quan OngSep 23
  But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline.  Creating a blog post outline will help you: Overcome the dreaded “writer’s block.” Organize your thoughts before
Read more ›
Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers
Rand FishkinSep 21
Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for all paid subscribers. In a few weeks, SparkToro is updating our prices …
Recipes vs. Movies: When to Use Storytelling in Content Marketing
Tim MetzSep 19

“You should add some more narrative to your articles,” my editor said in our regular catch-up. “Sure,” I answered. “I’ll write a fictional story for one of my clients.” The next day, I found my meeting notes, that goal, and a blank screen in front of me. “A fictional story …


Newsletters

🟡 How to grab attention (for your company)
Ali AbouelattaSep 20
5 dead simple strategies for a brand to stand out.
3 Cheers for Brand Building 🍻
Victoria KellySep 22

In this week's recap: Get smarter in social and automation. Then ask yourself if your brand needs a refresh.

The post 3 Cheers for Brand Building 🍻 appeared first on Carney.


Podcasts

Speed Up Your Business Growth Through Experimentation

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide - including this one.

More About Andrew Warden:

Take The Marketing Assessment: …

How to Be Perfect (...Not)
Copyblogger Media LLCSep 22

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through Tim’s recent article on decision making. They discuss haters, having skin in the game, how to lead teams through decisions making, how to (actually) start saying no to stuff, and a whole lot …

Now with More Sleepy Chicken!
John Wall and Christopher PennSep 23

In this Marketing Over Coffee: In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman …

Audience Re-Air: Realism in Audio Fiction
3clips.castos.com3 Clips Podcast by CastosSep 22
Hey! This feed isn’t dead. Yes we’re still taking a little break but we’re working hard on another Castos Original. Also we’re working on a story about the…

Top free marketing tools that you probably haven't heard of

Update: I will share another list next week - have many more such tools. Thanks for the upvotes and comments by the way.

Let's face it, marketing tools can be expensive and you need not one but many for your day-to-day job.

Here are 16 free marketing tools that …

7 Social Media Marketing Tactics You Need!

1. Starting with Most Common Strategy Among B2B & B2C for Social Media!

On LinkedIn and Instagram, Carousels are one of the best formats to create content and to build an educated and engaged following. To create one of the best carousels, most creators and businesses use AIDA framework, generally …

LinkedIn’s “Audience Network” is blatantly fraudulent and riddled with bots

Curious if anyone out there has seen success with this feature. For months we’ve been running ads on LI while enabling “audience network” expansion, and after doing some web analysis have uncovered that a VAST, vast majority of the traffic is bots…. But oooo boy look at that CTR! 😅 …



Marketing Jobs on the Swipe Files Job Board →


Twitter

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Which one would you choose?

A) $120 per night without breakfast
B) $135 per night with breakfast
C) $200 per night with breakfast for the royal bedroom villa

You likely chose C. And there’s a reason for it.

Let’s talk about Price Relativity (with 6 examples):

494Sep 22 · 5:52 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Make your Calls-to-action specific.

”Buy now” → “Get instant access + lifetime updates”
”Sign up” → “Get weekly value-packed emails”
”Join today” → “Join 1,920 other marketers inside”

More specific = more clicks = more $$$.

297Sep 21 · 7:38 AM
mkobach
Matthew Kobach @mkobach

I can’t believe I used to commute ~90 minutes a day. What a complete waste of time.

62Sep 22 · 7:12 AM
amandanat
Amanda Natividad @amandanat

830 million LinkedIn users
430 million Reddit users
238 million Twitter users

Your marketing doesn’t need to reach all of them.

In fact, it shouldn’t.

How to find the right customers, readers, listeners, and social followers:

129Sep 22 · 7:54 AM
MattNavarra
Matt Navarra @MattNavarra

Instagram is rolling out its longer stories feature

Videos will no longer be split into separate story segments if under 60 seconds long.

141Sep 23 · 1:11 AM
jayacunzo
Jay Acunzo @jayacunzo

Most business books are just 20 blog posts in a trench coat.

52Sep 22 · 4:55 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Underrated YouTube SEO Strategy:

Embed all of your YouTube videos on landing pages and blog posts that are ranking for relevant and popular keywords associated with the subjects you cover.

56Sep 23 · 12:31 PM
lennysan
Lenny Rachitsky @lennysan

Why growth always starts with retention from @ElenaVerna

25Sep 22 · 4:46 PM
mrsharma
Nik Sharma @mrsharma

Emma Chamberlain came to NYC and tried Blank Street Coffee.

She loved it so much, it made it into her vlog viewed by 6.6M+ views.

Then Blank Street thought, let’s ride the wave!!

This is a perfect example of a well-executed collaboration 🔥☕️

13Sep 24 · 10:44 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

First time I’m called an SEO “guru”, and “waste of time” … and it had been a while since I had been called a girl 🤔 thankfully, I know better to not let a troll to influence me but imagine if I was just starting to speak 😞 be better than @rankingpatents when sharing feedback twitter.com/rankingpatents…

4Sep 21 · 1:44 AM
jmoserr
Jeremy Moser @jmoserr

Copywriting tip: if you wouldn’t use a phrase in real customer conversations don’t use it in your marketing copy.

25Sep 22 · 10:01 AM
theandreboso
Andrea Bosoni @theandreboso

A founder told me they don’t care about getting brand awareness because they want conversions.

It’s a bit like saying you don’t care about learning to walk because you want to run.

29Sep 21 · 4:06 AM
Dmurr68
Daniel Murray @Dmurr68

Nobody judges marketers more than other marketers.

19Sep 21 · 10:11 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Treat content like a product.

• Find problems your audience faces
• Determine what makes it a challenge
• Create content to help solve it

Don't create content to just create content.

Create content to create an impact.

15Sep 20 · 6:02 PM
randfish
Rand Fishkin @randfish

New *LAUNCH* in SparkToro: sparktoro.com/blog/which-sub…

➼ Find the subreddits any audience subscribes-to
➼ See them in % order
➼ Get the words & phrases they use most on Reddit
➼ Data that was (to my knowledge) never before possible is now <30 seconds away

21Sep 20 · 8:53 PM
TaylorLagace
Taylor Lagace @TaylorLagace

We’re doing a giveaway!

Our average retainer is $7,500 per month, depending on what a client needs.

One brand is going to receive an influencer seeding campaign without paying our retainer fee.

$15,000+ worth of services for $0.

Here’s how the giveaway works:

25Sep 23 · 1:53 PM
Aazarshad
Aazar Shad @Aazarshad

Marketers: The landing page will kill it this time.

Users:

9Sep 23 · 5:51 AM
aprildunford
April Dunford @aprildunford

Hey try our new smile while crying cookie 🥲

1Sep 24 · 8:08 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Putler just announced partial mobilization in Russia. 🤬

This means tens (hundreds?) of thousands more deaths from both sides.

He also threatened again to use nuclear weapons.

This is going to be tough.

Please keep supporting Ukraine! 🙏

6Sep 21 · 12:08 AM
milesbeckler
Miles Beckler @milesbeckler

It's a constant rotation

Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think -> Plan -> Execute -> Measure -> Think...

10Sep 21 · 2:17 PM
hnshah
hiten.eth @hnshah

"I'll try" means "I'll fail"

9Sep 23 · 2:56 PM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

The people who talk about community-led growth or PLG or whatever led growth are all wrong. Those models are not representative of how companies actually grow.

Introducing a revolutionary, brand new concept: Buyer-led growth.

If you get more buyers, you grow.

🤯🤯

4Sep 21 · 10:22 AM
kdlafrance
Kristen LaFrance @kdlafrance

I truly— with my entire heart, soul, higher self, moon rising, sun setting being— that dogs are the greatest thing in existence.

0Sep 23 · 5:06 PM

Thanks for reading!

Have a great week. 🤓


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