Dan SalvaOct 7
Mailbrew Marketing Weekly - Marketing Weekly #96
9
Sunday October, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
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Blogs
The Content Creation Guide for Software Developers
Catalin's TechOct 7
Want to Become a Writer? Start by Reading like One
Akash KalraOct 7
5 Huge Mistakes To Avoid When Building Backlinks
Rise VisibleOct 7
The Subtle Art of Subconscious Sales: Storytelling Strategy)
Joseph SeifertOct 7
How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience
Rebecca MatterOct 6
If you think it’s time to learn how to write an email newsletter, you might be venturing into this type...
The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger.
Social Proof: Katelyn Bourgoin on Knowing Your Audience
Tamilore OladipoOct 6
In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.
Ahrefs’ Twitter Marketing Strategy: Here’s How We Do It 
To keep things succinct, I’ll be focusing on our primary social media platform: Twitter. I’ll also make it clear now that I won’t cover my content creation process in too much depth, since many people expressed more interest in learning…
Rebecca LiewOct 7
To keep things succinct, I’ll be focusing on our primary social media platform: Twitter. I’ll also make it clear now that I won’t cover my content creation process in too much depth, since many people expressed more interest in learning…Read more ›
How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)
Gareth HancockOct 7
Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find …
Content Strategy for Horizontal SaaS
Ryan LawOct 4
Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges these companies face can be uniquely solved through content. For the Zapiers, Webflows and Airtables of the world, content is more than marketing: it is acquisition, activation, and retention. Here’s …
SaaS SEO Agency: How to Scale SEO as a Marketing Channel
Olivia BarrowOct 3
From talking to dozens and dozens of SaaS businesses, it’s clear that marketers at those companies know that investing in SEO can give them really nice long-term ROI. Specifically, if you can rank in the top three results for searches related to your product, you can get a reliable stream …
Newsletters
This or That?
Victoria KellyOct 6
Making decisions across your social media, content management, and (most importantly) caffeine levels.
The post This or That? appeared first on Carney.
Podcasts
Why Virtual Offices Are The Future Of Remote Working
In this episode of the Duct Tape Marketing Podcast, I interview Brett Martin. Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY. He also serves as Adjunct Professor at Columbia Business School, where he teaches data analytics. …
How 2 Brands Used Discounts To Launch Their New Fall Collections #538
- Try Privy for FREE today
- Follow Ben on Twitter
- Get The Ultimate Black Friday Bundle Offer
- Get your copy of The Ultimate Black Friday Calendar
- Get your free SMS marketing templates
- Create your FREE Masterclass+ account
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass …
Looking Into The Darkness As A Creator
Copyblogger Media LLCOct 6
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Tim’s recent piece on looking into the darkness, and how it applies to everything from world events, to controversial creators, AI chess players, and more.
Cool Stuff Mentioned In The Show
Now With More BIMI!
John Wall and Christopher PennOct 7
In this Marketing Over Coffee: In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) – Currently used only by 9% according to Litmus – …
Here’s What Happened Last Week on Social Media (Marketer’s Edition)
Google:
- Google launching UI/UX changes to search page for Tiktok audience.
- Google September Core Update & Fifth Product Review Update Completely rolled out.
- Google Launched Several Search And E-commerce related updates to Google search during its “Search On” Event.
- Google Analytics 4 now have enhanced measurement options for Form Interactions. …
They Never Appreciate You Until They Need You!
I had an old client of mine cancel their services with me to go with a cheaper company and while I hate that it happened as I thought this client was doing relatively well I can't necessarily blame them because I understand people are trying to save money any way …
How to deal with a new CEO that doesn't seem to respect me at all
So I've worked in digital marketing for 10 years now. I've been with a series B startup for a little over a year now. There are only about 20 people in the company, and the marketing department consists of the marketing director and myself, who was hired as the marketing …
Marketing Jobs on the Swipe Files Job Board →
A Quarter Of San Francisco's Office Space Is Empty
This really isn’t a shock amid the ‘great corporate exodus’.
Variety
In this exclusive excerpt from William Shatner’s new book, “Boldly Go: Reflections on a Life of Awe and Wonder,” the “Star Trek” actor reflects on …
Introducing Convective Capital - Convective Capital - Medium
A $35M venture capital fund investing in wildfire technology
It's Lonely in the Metaverse: Decentraland’s 38 Daily Active Users in a $1.3B Ecosystem
While metaverse platforms Decentraland and The Sandbox both have below 1,000 daily active users, they each have over $1 billion in valuation. So who’s actually …
EU Passes Law to Switch iPhone to USB-C by End of 2024
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic...
Twitter now lets you post images, videos and GIFs in a single tweet
Twitter is now rolling out a new feature that lets users post up to four images, videos, and GIFs all in one tweet.
Julian Shapiro @Julian
Most friends aren't friends. They're acquaintances.
Friends phone you out-of-the-blue to hear your voice. Friends drive you to the emergency room at 3am.
Friends are the family you choose, and they're key to happiness in old age.
Invest more time into good people.
2.8k
401Oct 06 · 10:00 PM
Amanda Natividad @amandanat
My least favorite ice breaker is sharing “fun facts.”
It inadvertently becomes a contest. Worse, it highlights privilege.
I prefer sharing boring facts. People are delighted by the simplicity and it’s much easier to establish rapport.
So… what’s a boring fact about you?
2.3k102Oct 07 · 9:03 AM
Andrea Bosoni @theandreboso
My unpopular opinion of the day is that TikTok for B2B is a waste of time and despite what a lot of marketing gurus say you will mostly get low quality leads.
74842Oct 05 · 7:17 AM
Nik Sharma @mrsharma
We've launched about 8 new brands this year at @SharmaBrands!
Most have done $100k+ on day 1, a couple did $1M+ on day 1.
Here are 5 non-negotiable apps in our tech stack we recommend for brands doing $5M or more in sales, per year:
71759Oct 05 · 12:22 PM
Rand Fishkin @randfish
Quiet Quitting doesn't exist.
It's not a real trend. There's 0 data to show the phenomenon is new, more prevalent, growing, or anything but a phrase the media had success co-opting & amplifying.
Just like "Millennial," or "Gen Z" it's pure semantic, buzzword baloney.
42958Oct 07 · 12:23 PM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Quick Copywriting framework for beginners:
- Get (A)ttention with the headline
- Spark (I)nterest with a story
- Create (D)esire with the benefits
- Call them to (A)ction
Try it!
30259Oct 05 · 12:00 PM
Lenny Rachitsky @lennysan
Just installed the Arc web browser from @browsercompany and wow, this is a great product. Onboarding is A+, the tab workflows are really clever, tons of powerful and fun features, plus it's really fast. Instant fan. Great work @browsercompany.
3356Oct 08 · 3:52 PM
Katelyn Bourgoin ⚡️ @KateBour
If you’re a startup, hire marketers who are fire-starters
(Not flame-feeders)
What’s the difference?
I'll tell you...
27347Oct 06 · 7:04 AM
Matthew Kobach @mkobach
What’s something the US does better than other countries?
28518Oct 08 · 3:32 AM
Aazar Shad @Aazarshad
I never loved writing in school.
But now writing helps me make 6-figure income.
Here are 13 writing frameworks I wish I knew sooner:
21548Oct 05 · 6:00 AM
Matt Navarra @MattNavarra
Twitter doesn’t want you to screenshot tweets anymore
It wants active users on platform viewing tweets INSTEAD of via screenshots on rival platforms
One of these now pops up when you take a screenshot 👇
18058Oct 07 · 2:25 AM
Kevin_Indig @Kevin_Indig
Very smart post about pagination and how to optimize it.
Hint: check paginations for non-status code 200 URLs and other waste. ohgm.co.uk/some-ways-to-t…
9127Oct 08 · 12:06 PM
Ross Simmonds @TheCoolestCool
The most valuable company blogs aren’t just filled with content that is intended to capture traffic on the back of SEO. This is a common marketing mistake.
The best SaaS blogs embrace:
Opinions. Storytelling. Data. Research. Culture. Insight. Instructions. And so much more.
9413Oct 08 · 2:49 PM
Aleyda Solis 🇺🇦 @aleyda
All the @brightonseo decks in a single place 👇 compiled by @Errioxa 👌
Lino Uruñuela @Errioxa
brightonSEO October 2022 Slides / Presentations
docs.google.com/spreadsheets/d…
#BrightonSEO
#BrightonSEO2022
6115Oct 07 · 9:51 AM
Jay Acunzo @jayacunzo
@amandanat I need water to survive.
(This will now be used by a LinkedIn user as a reason they want to connect. “I noticed we both drink water so I…”)
640Oct 07 · 4:21 PM
Corey Haines @coreyhainesco
I remember when I started consistently hitting double-digit new daily subscribers.
It was a huge inflection point.
Approaching triple-digit now...
570Oct 06 · 7:27 PM
JH Scherck @JHTScherck
Ended work with a company today where we increased traffic to the site 600% YoY. Messaging and positioning aren't dialed in yet, so no matter how much (relevant & solution seeking) traffic we drove, we couldn't create pipeline. Just didn't make sense to keep us on retainer.
500Oct 06 · 5:16 PM
Tim Soulo 🇺🇦 @timsoulo
Looking for feedback from #brightonSEO folks, who grabbed @ahrefs booklets today.
How did you like it?
- Was it helpful?
- Did you learn something you didn't know?
- Too long? / Too short?
- Clear / Unclear?
- What can be improved?
We would really appreciate your thoughts! 🙏
427Oct 06 · 10:44 AM
Taylor Lagace @TaylorLagace
For the last 3 years, we’ve used Tagger for influencer identification.
However, we’ve found a much better alternative.
One that’s going to allow us to scale Kynship over the next 3 years…
And generate millions of $$s more for our clients.
Here’s why you need to know about it
3810Oct 07 · 12:38 PM
Jimmy Daly @jimmy_daly
cleaning up our September books and realized that we've paid out $90,000 to freelancers this year! will be over $100k in the next few days.
431Oct 05 · 9:10 AM
Joel Klettke @JoelKlettke
If you are in marketing, it's of crucial importance that every so often, you do something the data *doesn't* support.
384Oct 05 · 2:34 PM
Daniel Murray @Dmurr68
Social media is a great place to test content ideas that your audience actually cares about.
355Oct 06 · 12:48 PM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Sound e-mail marketing advice.
#marketingtwitter
#DigitalMarketing #Emailblast #Advertising
👇👇👇👇👇👇👇👇👇👇
01Oct 09 · 4:08 AM
Marketing AI Institute @MktgAi
Our CEO @paulroetzer sat down with @EmotivaItalia's @freeking75 to discuss Emotiva's #AI-powered technology that helps marketers and advertisers better analyze their programs. Learn more: #artificialintelligence #marketingtwitter hubs.li/Q01nVRnR0
33Oct 09 · 3:13 AM
Sarah Townsend | copywriter | bestselling author @STEcopywriting
“Useful for anyone – writers, students, marketers.”
Give your writing the edge with The Little Book of Confusables.
amzn.to/3AjqtB4 (or buy direct from me!)
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
#EduTwitter #WritingCommunity #MarketingTwitter
01Oct 09 · 3:06 AM
MultiMediaMarkers @MMMarkers
Creëer nu je eigen #augmentedreality of #virtualreality met het VEEWAR platform. Gebruik diverse #AR / #VR elementen om je eigen experience te maken en te tonen met de bijbehorende app. Probeer het zelf met de VEEWAR DEMO! veewar.com/demo-augmented… (155) #marketingtwitter
10Oct 09 · 1:10 AM
Content Pro Helping Websites Grow @ContentProToday
#marketingtwitter #contentmarketing #marketing #sales #customersuccess @CMIContent
What's your intuition? If you have limited resources and want to invest in Customer Success, what will have more impact, removing annoyances near ToFu or BoFu content? What would you prioritize?
00Oct 08 · 11:37 PM
thetop3best.in @thetop3best
New Year Resolution?
Here's The Top 3 Best Running Shoes To Start Your Jogging Routine
thetop3best.in/best-running-s…
#marketingtwitter #shoes #fashion #style #sneakers #love #shopping #moda #nike #instagood #like #shoesaddict #heels #follow #outfit #dress #onlineshopping #ootd #ins…
00Oct 08 · 11:36 PM
😍Kevin Kavanagh The Digital Marketing Guy 😍 @kevinsvips
No matter what business you’re in, you need to learn marketing. tinyurl.com/getrethink
#onlinebusiness #businness #marketingtwitter
#entrepreneur #onlinemarketing #digitalmarketing #smallbusiness #marketing #businessowner #ecommerce
21Oct 08 · 3:09 PM Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Finally got my OFFICIAL dissertation copyright notice from the Library 📚 of Congress.
#marketingtwitter #phdlife #AcademicTwitter #AcademicChatter #phdchat #phdvoice
253Oct 08 · 1:33 PM
Mike Chase @adspice
Distribution channels.
Am I right? 🤷🏻♂️
#SEO #marketingtwitter
40Oct 08 · 8:47 AM
Dr. Kaurav @rsinghkaurav
linkedin.com/posts/activity…
#marketing #service #sales #customer #research #selling #marketingstrategy #marketingmanagement #marketingplan #marketingdigital #marketingcasestudy #marketingbusinessidea #marketingfundas #marketingresearch #marketingtwitter #tourismmarketing
00Oct 08 · 8:41 AM
PrimoStats @PrimoStats
Got something to say?
We're accepting guest posts about #WorkplaceCulture, #RemoteWork, #Sales, and #CustomerExperience.
DM us for details. 😀
#MarketingTwitter
32Oct 08 · 8:30 AM
Ekta @1tagupta
Imagine you’re a business owner.
You can choose only one:
1. Focus on lowering your CAC
2. Focus on increasing your LTV.
Which one would you choose and why?
#ppcchat #marketingtwitter #founders
00Oct 08 · 7:34 AMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Key phrases
healthy customer acquisition cost
ecommerce customer acquisition cost
primary social media platform
Creator Copyblogger Media LLCOct
free SMS marketing templatesCreate
Duct Tape Marketing Podcast
successful horizontal SaaS companies
The Content Creation Guide
Animalz Blog Content Strategy
Ahrefs Twitter Marketing Strategy
The Copyblogger Podcast
Ecommerce Marketing School
Swipe Files Blogs
nice longterm ROI
top three results
Newsletters Carnage Issues
New Fall Collections
content creation process
weekly marketing brew
FREE Masterclass accountGet
Resources Social Proof
Forward Corey Haines
modern email client
Software Developers Catalin
One Akash KalraOct
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Fast & Easy Way To Understand The Power of Branding — Through pictures • Digital Thinking • 6 Best Chrome Extensions for Content Creators and Writers • Seriously, Take a Break: 12 Self-Care Tips
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